Marketing is both an art and a science. A/B testing (or split testing) helps you to statistically verify which creative ideas perform better.
A good conversion rate optimization (CRO) practice is to test different elements and do this frequently to find your top contenders.
What can you split the test into? loads of things:
Page slogan and call-to-action buttons or submission form placement Various landing page designs and layouts Seasonal promo offers and banners Pricing information Customer testimonials placement
Many times, those small changes in page design or copy can lead to a double digit increase in conversion rates. Accounting software Sage saw a 30% traffic boost after changing the homepage layout, copy and CTA based on split test data. DepositPhoto, in turn, increased the account registration rate (CR) by 9.32% after testing a time-bound pop-up registration form.
Wrinkle? A/B testing software isn’t exactly affordable, with tools averaging $119 – $1,995 per month. Plus, you’ll need to integrate a third-party tool with your website analytics for proper attribution – and that can get messy.
Matomo saves you the trouble in both cases. The A/B testing tool is part of your cloud subscription and plays well with other features – goal tracking, heatmaps, historical visitor profiles and more.
You can run a split test with Matomo on its website or mobile app – and find out if version A, B, C or D is the top performer.