2022 New Year’s Predictions For Gaming, TV, Advertising And Digital Media

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As we near the end of 2021, it is time to look at my predictions for 2021 and see how I did. In 2020 I gave myself a B (3.25 out of 4) and you can read my 2020 predictions and self assessment here. You can read my self-grading for 2021 for each prediction here. This year I scored myself 3.77 (out of 4), a strong A-.

1. Again, as of last year, my first prediction is that we will continue to see a lot of great deals (at great valuations) in the video game industry. I still expect Discord and Epic to be the most likely big IPOs. Last year we saw several acquisitions of game companies worth over $1B and I expect to see that again this year, as well as an increasing amount of funding for first-stage venture-backed gaming companies.

2. Again, repeating one of my predictions from 2021, I expect a “maker economy” – people and businesses that make money from making things like handicrafts to games, videos and music, for example – To grow dramatically. Many companies pass some of the revenue from these creations to “makers” — the people who make the items or materials. And some companies offer “creator funds” where they can “grant” creators to produce their “assets” and they split the revenue between the company (platform) and the creators. Good examples of this are Roblox, which had a very successful IPO earlier in 2021, as well as Overwolf – a private company with substantial venture funding that focuses on video game modifications and other gaming-related software. Overwolf’s Creators Fund was originally from Intel . was provided by
INTC
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3. Disney+ and Netflix
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SVOD are absolute winners of the wars, especially in the US and it is unlikely that HBO/Warner Bros. or Paramount+ or any other services will come close to the success of Disney and Netflix.

4. Cord-cutting will continue and go into double digits this year. This trend is accelerating and traditional cable companies will need to rely on Internet service and other products for their future growth.

5. Some have rumored that Apple will buy a movie and TV studio to add enough programming to the Apple TV offering. I can’t imagine Apple would want to manage a Hollywood studio, or tolerate their expensive operations. Rather I would expect Apple to buy the movie and TV library and continue to do production deals with various producers and their companies.

6. Connected TVs (smart TVs and other ways to connect your TV to the Internet) will continue to grow dramatically as more and more viewers begin to use various “extras” on CTV, not just SVOD services or standard “broadcasts” “To see. Signal. For example, a growing area is free games on CTV.

7. We will see big growth in two types of digital advertising in the US – connected TV advertising (already making big money) as well as mobile advertising which is increasing as the demand for mobile advertising continues to grow. This will include the growing presence of advertising within video and mobile as a new means of reaching consumers and increasing revenue for game makers.

8. NFT is not a fad, nor is blockchain, or cryptocurrency. These parts of the “new economy” are real and are transacting billions of dollars around the world. People love to collect and trade items, probably from the days of early human ancestors. NFTs will be used to digitally identify and trade “objects” or virtual goods – which may be items in game – or have partial ownership of a digital (or real-world object) like a piece of art could. NFTs bring collection and trading to the digital space and games are emerging as one of the primary early applications of NFTs in the digital world.

9. Audio advertising is undergoing a revival due to the growth of podcasts and live streaming. In an “advertising product” that dates back to the early days of radio, most of the audio ads found on digital services are live ads delivered by podcasters and/or streamers (live streaming content such as esports game play). For example, a streamer might say “When I’m done with this podcast, I’m going home for a Bud Light”. A great example of this growing approach comes from StreamElements where they provide a digital platform for advertisers and live streamers to match-up. Live, audio advertising is another way to break the clutter and reach consumers using digital platforms.

10. Web 3.o – Looks like this is the year Web 3.0 will be defined. It appears that “Digerati” are moving towards accepting “The Metaverse” as Web 3.0. Many of the analysts I respect see the metaverse more as a “style” of digital interaction rather than a central location (like Disney World). In fact there are already a number of “Metaverse-y” types of digital events – concerts in Fortnite by Epic, a kids “teleport” to a game by Roblox’s Toya (the miraculous ladybug) that takes these kids to a Netflix Kids “event”. taken somewhere else. Roblox. All virtual worlds, including old ones like Second Life, which is very profitable, are examples of elements of what the metaverse is and what the metaverse could be. Web 3.0 will be known for decentralization, further AI decision making, interoperability in goods and digital services, and an expanded version of community and identity.

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