3 true examples of how to beat your competition with minor innovations

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Very few startups live it up. And very few have innovative ideas that can drive change, create a new philosophy, or set new standards. But innovations don’t have to be dramatic or a success to impact people’s lives. They can be as small as a business model, a change in process, better customer service, or an increase in a product. Innovation can be as simple as introducing a new way of doing things that add value. For example, think about the wheels on a suitcase.

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More often than not, innovation doesn’t mean bringing about huge change and something big. It can be a strategy, business model, service or product that is both useful and unique. It’s a product that makes a difference, promotes wellness, helps people build their strength, or solves a problem that plagues many. Even small innovations can improve efficiency, quality, safety and comfort, leading to new and better experiences.

Born from innovative problem-solving and creative thinking, small innovations create choices and a better way of life. And it is often startups that come up with small innovations in areas such as customer service, care delivery or home design. From enabling healthy lifestyles to saving unsold food, innovative startups empower people, and here are three examples of startups that make a difference with innovation.

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Cadence (USA) — Remote Patient Monitoring

Wearable technology is increasingly being used for patient monitoring, enabling providers to respond to emergencies and helping patients keep track of their health. Some wearable devices are specifically designed to support patients with chronic conditions and to reduce delays or exacerbations through real-time monitoring. Surveillance outside the clinical setting enables such vulnerable patients to avoid physical contact and access routine and preventive care.

The onset of the pandemic caused many older patients to avoid or delay procedures, treatments and emergency care, leading to serious health complications. With wearables, older patients can be more proactive in their care and more proactive in seeking treatment without having to worry about going to the doctor’s office.

To help patients manage chronic conditions while reducing the need for physical contact, health technology company Cadence designed a remote monitoring solution that collects wellness and health data and combines that information with patients’ medical histories. integrates. Health data is used to create personalized care planning that keeps patients engaged and minimizes the risk of hospitalization.

Cadence’s monitoring solution is specifically designed for patients with chronic conditions such as type 2 diabetes, high blood pressure, heart failure and chronic obstructive pulmonary disease. The platform enables patients and clinicians to assess blood pressure and glucose trends, thus allowing for better control and drug titration.

RELATED: As Your Startup Grows, Keep the Innovation Flowing

Ministry of Supply (USA) — Hi-Tech Shirts

The concept of high-tech clothing is relatively new, but designers and entrepreneurs are already looking for new ways to push the boundaries. You’ll find clothing that senses posture and movement, Internet-connected outerwear and even socks that track the wearer’s height, speed, steps and distance traveled.

Smart clothing isn’t mainstream yet, but there are some exciting developments in the high-tech clothing world. The Ministry of Supply, for example, claims to have invented “simple solutions to complex problems” through Performance Fabrics that improve comfort and are produced sustainably. Using space-age clothing, their suits absorb heat, cooling the skin in hot weather and giving off heat back when the body cools down. They also come with odor control and are machine washable, wrinkle free, stretchy and super soft.

While all of their products focus on heat control, their discreet jackets take it a step further. Using machine learning, the Mercury Jacket learns to adjust the heat to the wearer’s optimum temperature. It monitors user preferences, speed, body temperature and weather to create the perfect microclimate. Meanwhile, additional voice technology enables the user to adjust the temperature via Amazon Alexa.

Science is built into all of their products and even their supply chain. Ministry of Supply reduces its carbon footprint and environmental impact through weaving on-demand, using recycled materials and reducing air freight. To further reduce its footprint, the brand has introduced its “4-Step Method to Zero,” which eliminates emissions throughout its supply chain, from material sourcing and manufacturing to shipping.

RELATED: 4 Things Truly Innovative Startups Never Do

To Good to Go (Denmark) — Reducing Food Waste

Food waste is an important issue for societies, economies and the environment. About 1.3 billion tons, or 30% of all food, is wasted or lost annually, costing more than $940 billion. Food waste is also a solvable problem, and To Good To Go is proof. Launched in 2016, it has become a global marketplace for soon-to-be food, connecting consumers with wholesalers, bakeries, supermarkets, cafes and restaurants through its Anti-Food Waste app.

More than 90,000 food stores in 14 countries have joined the service since its launch, selling surplus food at reduced prices. In return, they either pay a commission or an annual subscription fee for each “magic bag” sold through the app. Partnering stores update the app to connect with consumers and add their unsold food.

Customers who range from young families to bargain college students search for stores in their area and buy food through the platform. They can specify categories such as fresh greens or baked items, or only see stores with unsold food. Instead of individual items or portions, customers receive a magic box or bag with food nearing the end of its shelf life. By saving products that would otherwise be thrown away, Too Good To Go empowers consumers and businesses to fight food waste.

final thoughts

Very few innovations are major breakthroughs or inventions that change the world. Most are improvements to existing products, processes and business models that add value to the customer experience and marketplace. Innovations are new products and ways of doing things that help reduce costs, increase productivity, or improve customer service or staff retention.

Innovations with a business purpose help improve employee relations and employees’ knowledge, expertise and engagement. People with a social dimension have the potential to improve the quality of life of a particular group of people. And even simple social innovations can contribute to solving a specific problem that society is facing, whether it is a reduction in food waste or ineffective agricultural practices in poor rural communities. Whether business or social-oriented, innovation doesn’t have to be disruptive or world-shattering. It is often small or incremental, solving today’s problems in new and better ways.

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