by Jason Streiff, President of Streiff Marketing
It’s no secret that market saturation and a tough economy have left consumers with fewer shopping options. However, as a seller, you still have to compete with sellers who may be more established and better equipped to handle the influx of potential consumers.
How do you differentiate your business and products when every vendor wants the same piece of the pie? While there’s no one way to ensure your business’s success in this environment, there are some general strategies to help your business and products stand out to a wide range of customers.
Here are five proven tips to help sellers stand out in a seller’s marketplace:
1. Do your homework.
Researching your target audience before attempting to sell anything will help you personalize your product description and tailor your marketing materials to your specific audience. Creating a unique profile from demographics takes time, but it ensures that you don’t waste valuable opportunities and resources on marketing that are missing out on your target.
Making sure your products can be found on a site that people know and trust will help persuade customers to choose them over your competitors. Amazon is an example of this, and with Amazon marketing services, you can increase your chances of success by making it easier for your audience to find you.
2. Show how your products work.
Selling online gives you the advantage of reaching more people, but some customers still prefer to see the item they’re buying in person and see how it works before making a purchase. does.
You can help your business stand out by combining online purchases with videos that demonstrate how the products work. This is the next best thing to testing products in person and can help customers decide whether or not to buy the product. The easy-to-follow step-by-step guide can further help them visualize using the product for themselves.
3. Listen to the demand.
Taking a stand against big businesses can be as simple as listening to the demand. You can have an advantage as a small business because you can provide more personalized service to your customers. An example is using a mailing list to communicate with them about relevant products, asking them what they think, and using their feedback to provide a better experience.
You can also share content related to the problems your product solves and encourage engagement on your blog or social media posts. People want to feel that products have been designed with them in mind, thus product stories and solutions to pain-points are great ways to make them feel included.
4. Focus on your unique selling point.
A common mistake is to target everyone with the same product and expect as many of them as possible to respond by making a purchase. Instead, focusing on a selling point, no matter how specific, may be a better option because it differentiates your product from other products on the market.
Although people want a choice, having too many choices may mean they choose someone else’s product over yours. However, if customers are looking for something specific that you offer, they will be more likely to purchase from you if you focus on this unique selling point.
5. Look for upselling opportunities.
Upselling can be a great source of sales for your business, especially if the products you sell are designed to be durable. If you’re appealing to a specific type of customer, you don’t want to wait until they need a replacement to make another sale.
You can create segments in your newsletter that target people who have purchased specific items from you, then send them relevant product suggestions. These may include product protection at the same time or shortly after purchase, discounts on further items within a specified timeframe, or bulk purchase options on items where replacement parts are frequently needed. Just be sure that any contact you make is friendly and doesn’t come across as using overly pushy sales tactics.
In short, if you reach the right people, communicate with customers, and focus on what makes your products great, you can ensure that your business enjoys sales success. Take.
Jason Streiff is the President of Streiff Marketing. Strife Marketing has deep roots in the Amazon seller and seller space and helps brands succeed on Amazon Retail and Amazon Marketplace. Based in Farmington, Utah, Strife Marketing has helped brands around the world achieve excellence in their Amazon marketing strategies in the world’s largest and most competitive marketplace.