7 Common Types of Business Videos – Techunivers

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If you scroll down the feed in any social media, you will soon find that the video has taken over the internet. They are used in various fields – entertainment, education, marketing, etc. So why not take advantage of this and use such a powerful tool to reach the hearts of your potential customers? Today, you’ll discover 7 main types of business videos, so read through the article to see which one works best for your project.

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1. Commercial Video

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Business videos are created to increase awareness of a company, product or service. They usually last 30 seconds to 1 minute, but no longer. Ads give a glimpse of your product and attract potential customers. In videos like this, you don’t have to explain the details or show how to use your product – all you have to do is get the audience excited about what you do.

2. Product Demo Video

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Want to tell about your product? Then show it in action. Demo videos are more suitable for this task. It’s especially important to find out who’s going to watch the demo video – have the audience heard of your brand or are they already using your products? Such videos are usually around 1-4 minutes long – don’t go into too much detail. Instead, keep it brief. Simply tell the audience what problems can be solved and how.

3. Social Media Videos

There are many styles and genres of videos on social media. The most commonly used platforms for sharing such content are Facebook, Twitter, and Instagram, so it’s important to research their video standards before shooting it. Social videos can last as long as 15 seconds, several minutes, and even hours. But keep in mind that most viewers scroll their feeds very quickly and don’t watch content for more than 20-30 seconds, so be sure to put the juicy portion at the beginning of your video.

4. Live Stream

Live streams are the best way to get in touch with your target audience – it lets them virtually participate in the events you organize, ask questions, and learn more about your company or services using an Internet platform. In addition, you can save streams so that other followers can watch them later. For this type of commercial video, you don’t need to deal with complicated shooting processes and post production. Basically, all you need is a tripod and a smartphone with a stable internet connection.

5. Explainer Videos

Explainer videos are one of the most popular genres today. They can be either live-action or animated. While the first type is suitable for almost any company or product, animated videos will work better for those dealing with something abstract, for example, the web or technical services. If a viewer plays this video, they need specific information, tips or guides on a topic they are not familiar with. So you can give more details in this type of material. The duration of the explaining video varies from 2 to 7 minutes. But structure is still important, so it may take you longer to plan the video.

6. Tutorials or How-to Videos

In addition to attracting new customers, business videos should hold the attention of existing ones and give them a hand when needed. And that’s where tutorials and how-tos come in. They typically last 5-10 minutes and contain more detailed information than the previous types. Viewers of such videos are already interested in your product or service, have purchased it, and just need help with some tasks. So don’t hesitate to build a relationship with your customers and teach them how to use your product.

7. Customer Story Videos

We read reviews every time we buy something, so why not prove your credibility and create a video review with a customer story? The audience can recognize them from the speaker and see how you helped them solve their problem. Such video may be posted on social media or in the About Us section on your website. Not only do you attract potential customers, but you also show that the company cares about the customer experience.

Make your content flawless

You can hire the best actors and plan the videos in detail, but video editing is where the magic happens. So a feature-rich video editing program is a vital tool for creating quality content for your business. Here are some options to consider.

If you’re willing to invest more time, money, and effort in video montage, Adobe Premiere Pro may be the right program for your project. To edit your footage online, use a web-based service like InVideo. It provides the most used tools – adding music, trimming, writing captions, etc. Finally, if you want to edit videos like a pro without spending too much time studying the program, go for Clipify. Clipify has an intuitive interface and a toolkit for advanced video editing – easily change backgrounds, stabilize a shaky video, accompany your clips with music and sound effects, cut out unwanted parts and much more.


Now you are ready to raise awareness about your business and increase productivity with the help of videos. We’ve shown you 7 popular types of content you can use. Don’t limit yourself to just one, try and combine as many types of videos as you can. Plus, you can choose one of the video editors we recommended to perfect your footage. So go ahead and share your product with the world today.

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