Nov 18 (Businesshala) – Adobe Inc (ADBE.O) said on Thursday it is partnering with San Francisco-based startup Bolt to add one-click checkout for retailers using Adobe’s e-commerce software tool. Used to be.
Once known for software like Photoshop, Adobe has branched out into digital marketing and e-commerce tools for retailers.
Offering a one-click checkout feature to merchants using Adobe’s tools will help them compete against Amazon.com (AMZN.O), which has long had such a feature. It will also help Adobe compete for merchants against competitor Shopify Inc (SHOP.TO), which has its own one-click checkout technology called Shop Pay.
As part of the deal, Adobe customers can integrate Bolt’s one-click feature into their checkout screens. Bolt has a network of around 10 million shoppers, and if it has seen a buyer before, it can fill in their payment details, an otherwise cumbersome move when many buyers abandon their vehicle.
“When we’re able to pre-populate all that information, we see a 60% higher conversion rate,” Bob Butch, Bolt’s chief business officer, told Businesshala.
Bolt will charge merchants when its network helps them make sales, but Bolt and Adobe said they are still working out the financial details of the partnership.
Adobe also recently announced that it would offer payment-processing services for merchants, but Justin Merkel, vice president of business development at Adobe, said that merchants would need Adobe’s in-house payment processing to use the Bolt tool. does not need to be used.
Jordan Jewell, director of research for digital commerce at IDC, said the deal is the latest in a string of Adobe partnerships, such as the deal with FedEx Corp (FDX.N) to reduce shipping complexity, aimed at helping merchants collaborate with Amazon. Helping to compete, which until 2017 held the patent on one-click checkout.
“For Adobe, it’s about emulating what Amazon is doing and what Shopify is doing,” Jewell said.