AIAB Announces Hearst as Corporate Partner

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January 31, 2023

Wharton AI & Analytics for Business (AIAB) welcomes Hearst as its new Corporate Partner.

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Hearst is a leading global, diversified information, services and media company with operations in 40 countries. AIAB will work closely with the newspaper department for its first project and then with the e-commerce team on the second project. The goal of the first project is to build a dynamic paywall that maximizes readership and subscriptions to the news websites of Hearst newspapers, including the San Francisco Chronicle, Houston Chronicle, San Antonio Express-News, Albany Times Union and Hearst Connecticut Media Group.

“We are very excited to have Hurst as our new corporate partner. Our first project together is around acquiring new customers, an area of ​​research that is of particular interest and enthusiasm to me. And I look forward to mentoring students and advancing research in this area through this partnership.”Students can learn a lot from this very practical but difficult problem,” says Raghu Iyengar, Faculty Co-Director of Wharton AI & Analytics for Business. Will learn, which is what a lot of different companies deal with.”

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The renowned Corporate Program at AIAB provides Hurst with faculty, staff and students the opportunity to tackle business analysis problems, engage in research and thought leadership, and prepare the next generation of data-driven decision makers. This spring, Hearst will participate in the AIAB’s flagship event, the Analytics Accelerator, where a team of Penn and Wharton students will analyze anonymized customer behavior data from its website to help Hearst increase its chances of membership.

“Hurst is committed to innovation across its departments,” said Mark Campbell, chief marketing officer of Hearst Newspapers. “This alliance with Wharton AI and Analytics for Business furthers that mission, growing our businesses through sophisticated data projects. We look forward to insights and results from AIAB that expand our customer base and improve the product experiences we provide.

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About Wharton AI and Analytics for Business

Wharton AI & Analytics for Business is a leading academic research center focused on providing business leaders of tomorrow with an understanding of where and how to apply AI and analytics to transform and innovate business enterprises . AIAB’s research applies artificial intelligence and advanced analytics to transform and innovate business enterprises and supports AI applications in academic disciplines that include human-AI collaboration.


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