Air fryer sales up 3,000% as consumers seek to cut energy costs

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Statistics show that demand for energy efficient air fryers has increased by 3,000% in one year as people try to offset rising fuel bills this winter.

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Kitchen gadgets, which are capable of cooking a wide variety of meals, have been found to be significantly more cost-effective in terms of energy use than cookers.

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Research by Utilita found that air fryers cost an average of £55.71 annually, while an electric cooker costs £335.57 annually.

Another study by Hometree in September found that while an oven with an average wattage of 3kW would cost around 34p to run for 20 minutes, a 1kW air fryer would cost 10p.

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The appliances have a heating element on top with a large fan to distribute the heat, meaning they don’t require as much time to preheat and food cooks quickly and evenly.

There is little you can’t cook in an air fryer

Air fryers sell for around £60, but more expensive ones can cost over £200.

Price comparison website PriceRunner said the popularity of the best-selling air fryer has increased by more than 3,000% since this time last year and a 2,000% increase since the summer.

The most popular air fryer on the site, the Ninja AF400UK, has grown sales of over 22,000% since October last year.

PriceRunner consumer spokeswoman Evelina Galli said: “Air fryers, as we know them, are massively popular right now and our data backs it up, with the most popular model on our website having more than a significant increase since this summer alone – Up 7,000% on some models – although we really started seeing a revolt in air fryers in 2020/2021 when they were all the rage on TikTok.”

These figures come as Iceland launched The Big Cooker Switch Off Challenge, asking customers to switch off their ovens for a week and use more energy-efficient appliances like air fryers, microwaves and slow cookers instead. was encouraged.

This followed a survey of supermarkets that found that more than half of Brits (53%) had planned to either reduce the number of hot dinners they ate or cut them out altogether.

We’re asking our customers to join the Big Cooker Switch Off Challenge so they can see how easy it is to use only the appliances that are going to save their money

Its own research suggested that families could save up to £426 per year by switching to more energy efficient cooking appliances.

Richard Walker, managing director of Iceland Foods, said: “Choosing between heating and eating is never a decision anyone should ever make, we must do what it takes to save hot dinners.

“That’s why we’re asking our customers to join the Big Cooker Switch Off Challenge, so they can see how easy it is to just use the appliances that are going to save them money. It’s these small changes.” Going, which might mean having regular hot meals this winter.”

The supermarket’s line of air fryers sold out in less than a week last month, but they’re due to be re-stocked at the end of November.

Kitchen retailer Lakeland also said it has seen unprecedented demand for its range of air fryers, with more stock expected later this year.

It reported over 1,500 views of the Lakeland Digital Crisp Air Fryer in 24 hours alone.

Wendy Miranda, a consumer spokeswoman for Lakeland, said: “There’s very little you can’t cook in an air fryer.

“Our recent survey found that social media, specifically Tik Tok, is the first place Gen Z is looking for cooking inspiration and kitchen hacks, so no wonder it has racked up nearly five billion searches.”

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