- Amazon this week released a new video game called “New World” for PC.
- The game is already a hit, with hundreds of thousands of people playing it at any given time.
- The success of “New World” comes nearly a year after forcing Amazon to cancel its last high-profile video game.
While everyone was paying attention to Amazon’s marathon announcement of new holiday gadgets earlier this week, the company already had a new hit on its hands.
Amazon Game Studios, the video game development arm of Amazon, released a new computer game called “New World” on Tuesday that took over the world of PC gaming this week.
“New World” is an online game that lets thousands of players explore and build a virtual colony that’s like a magic-infused version of Colonial America. Since its launch, it has averaged hundreds of thousands of concurrent players over a given period of time on Steam, the most popular online store for PC games.
On launch day, the game reached over 700,000 concurrent players, making it one of Steam’s most popular players. Biggest launch ever. As of Thursday morning there were over 450,000 concurrent players. In addition, there have been reports that 10,000 players are waiting to come into the game to play the game.
If the initial momentum behind “New World” continues, it will soon enter the canon of widely popular online games like “Fortnite,” “PubG” and “World of Warcraft.” And while gaming likely won’t generate the revenue Amazon sees from e-commerce or cloud services, it could also make money directly for the company, unlike its other entertainment arm, Amazon Studios, which primarily sells people to Amazon. There is a vehicle to subscribe to. Chieftain. “New World” costs $39.99.
Additionally, Amazon owns the gaming-focused streaming video service Twitch. A popular game like “New World” could appear on Twitch, generating more interest and potential sales for Amazon on top of fresh digital advertising dollars.
The “New World” is a significant step forward for Amazon. Very few companies outside traditional game publishers have found success in the industry. For example, Google shut down Earlier this year its game development studio.
The early success of “New World” contrasts with Amazon’s first attempt at a major video game last year called “Crucible,” which Amazon pulled offline just months after its launch following a weak reception from gamers. It was an embarrassment for Amazon Game Studios, which spent years developing the title. Many in the gaming world wondered whether Amazon will ever hit.
Now he has an answer.