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Amazon’s India division allegedly manipulated data to “systematically” copy products and search results to benefit its private label products, Reuters informed of Wednesday, which goes against Amazon’s policies.

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Amazon reportedly used internal data To appear in the top three on Amazon.in for copying and selling products from third-party sellers and for manipulating search results to compete with your own private brand products, according to ReutersThe investigation that looked at thousands of internal documents.

The company’s alleged practice was reviewed by high-ranking executives – Diego Piacentini, former senior vice president who leads Amazon’s international business, and Russell Grandinetti, Amazon International’s current senior vice president. Reuters said.

In one case, Amazon’s India division “use information“from Amazon to manufacture and sell products under its own brand “Solimo”, the article states.

An Amazon spokesperson told Businesshala “The claims are factually incorrect and baseless” and denied the use of internal data to enhance the performance of its private brand products.

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According to data from GlobalData, India’s e-commerce market is expected to grow at a compound annual growth rate of about 18% in 2025 and a value of $120.1 billion. Gene Munster, managing partner and cofounder of venture firm Loop Ventures, told CNBC’ Squawk Box Asia last year when he expected India accounting Up to 20% of Amazon’s growth over the next five years.

main background

in 2020, wall street journal Reportedly Amazon Used Data from third parties to create their own products to compete with top-selling items. heroine Was According to Datawave, 111 private brands are offering 22,617 products at the beginning of 2020. Half of Amazon’s personal products were in clothing, footwear and accessories. Amazon has repeatedly stated that it does not use internal data or amend search results in favor of its own items. Former Amazon CEO Jeff Bezos reiterated that stance when he testified before Congress in July 2020. A month before Bezos’ testimony, Amazon Established A Counterfeit Crime Unit to “bring to justice counterfeiters attempting to list counterfeit products in their stores,” according to its statement. Amazon is under antitrust investigations in the US, Europe and India for alleged anti-competitive practices.

Amazon copied products and rigged search results to promote its own brands, documents show (Reuters)

Amazon sets up counterfeit crime unit to combat counterfeit products (Businesshala)

Amazon collects data from its own sellers to launch competing products (Wall Street Journal)