Amazon rolls out early Black Friday deals to jump-start holiday shopping

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  • Amazon on Monday rolled out “Black Friday-worthy” deals across multiple categories to lure early holiday shoppers.
  • Major retailers are encouraging consumers to start their holiday shopping early as the industry faces challenges ranging from supply chain shocks and inflationary pressures to labor woes.

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Amazon is rolling out “Black Friday-worthy” deals to attract early holiday shoppers, the company announced Monday.

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Amazon said it is offering “deep discounts across every category,” including fashion, electronics, home goods and toys. New deals will be added to the site daily.

Major retailers have tried to encourage consumers to start their holiday shopping earlier than usual to ensure that their gifts are delivered on time. Like Amazon’s early holiday push, Target is launching “deal day” online and in stores October 10-12, the company announced last week.

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Holiday forecasts have predicted a sharp jump in spending year-over-year. But retailers are also facing several challenges this year, from inflationary pressures and supply chain woes to labor shortages. For buyers, this can lead to more headaches such as shipping delays or more out-of-stock items than usual.

heroine Also launched a new feature on Monday In its shopping app that allows Prime members to send gifts to friends and family without an address. Instead, users enter a person’s phone number or email address. Recipients are notified when they receive the gift and enter their address. They can also choose to exchange the item for a gift card.

The start of Black Friday coincides with Amazon’s beauty products event, called the “Holiday Beauty Hall,” which began on Monday. Amazon hopes to use the beauty program to attract shoppers ahead of Black Friday and help boost its position in online beauty sales, which have soared during the pandemic.

Watch: How a global supply chain shock will affect holiday retail

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