- AMC is the latest legacy company to get into the NFT game.
- The theater giant and Sony Pictures will offer 86,000 non-fungible tokens around its “Spider-Man” release.
AMC is the latest legacy company to get into the NFT game.
The theater giant and Sony Pictures will present 86,000 non-fungible tokens At its AMC Stubbs premiere, members of the AMC Stubbs A-list and AMC Investor Connect, who pre-order tickets to the December 16 opening of “Spider-Man: No Way Home.”
Brands big and small are looking for new ways to connect with consumers and potentially increase some sales. With the rise in popularity of crypto-collections, marketers have embarked on the next digital wave.
The ownership of these assets is recorded on a blockchain – a digital ledger similar to the network that underpins bitcoin and other cryptocurrencies. Unlike most traditional currencies, however, a person cannot exchange one NFT for another as they would with dollars or other assets. Each NFT is unique and serves as a collector’s item that cannot be duplicated, making them rare by design.
AMC said on Sunday that more than 100 NFT designs will be available in partnership with Cube Studios.
Tickets for the movie go on sale on November 29. Customers who qualify for NFT will receive an email with redemption instructions on 22 December, and tokens must be redeemed by 1 March.