American Airlines, travel platform Winding Tree announce blockchain partnership

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NEW YORK, Nov 16 (Businesshala) – American Airlines (AAL.O) and Swiss travel platform WindingTree on Tuesday said they have formed a partnership that will help corporate buyers access US airline data on direct flights without the need for middlemen. will enable ,

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Winding Tree is an Ethereum-based decentralized travel marketplace launched in 2017 with the aim of making travel cheaper for consumers and more profitable for suppliers.

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Travel agents and corporate travel bookers currently obtain their data on flights and rooms from global distribution systems (GDS) such as Amadeus and Saber, which use real-time inventory technology.

Winding Tree’s platform will allow companies such as airlines and hotel operators to publish available inventory directly to those customers.

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“We are always on the lookout for new ways to give our customers access to American content that is most convenient for them,” said Neil Geurin, managing director of digital and distribution at American.

Through the partnership, Winding Tree will provide a framework for a US holiday booking program with corporate buyers. The program will enable you to negotiate unique offers directly with American Airlines

Pedro Andersson, Chief Operating Officer and Co-Founder of Winding Tree, said, “While marketplace connectivity is common, the Ethereum blockchain ensures that each relationship is unique thanks to the private agreement between seller and buyer that creates individual material value between the two parties. enables determination.”

With a growing list of partners, American Airlines joins Air Canada to take advantage of WindingTree’s decentralized marketplace to more directly deal with buyers.

Reporting by Gertrude Chavez-Dreyfus; Editing by Alden Bentley and Dan Grebler

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