- Apple on Tuesday announced new iPhone models, a yearly tradition for the company, ahead of the holiday shopping season.
- One improvement on Tuesday that anyone who picks up the new model will appreciate: bigger battery and longer battery life.
- In a challenging sales cycle over the past year, Apple is giving its consumers what they want: more storage space and longer battery life.
Apple on Tuesday announced new iPhone models, a yearly tradition for the company, ahead of the holiday shopping season.
The new model, called the iPhone 13, isn’t a huge advance compared to last year’s model.
Last year’s model got a 5G connection and a new, flatter design. This year’s four new models look alike, come in the same screen size, have faster processors and have gained a number of new photography features targeted at skilled users.
But Apple introduced — and emphasized — an improvement on Tuesday that anyone who picks up the new model will appreciate: bigger battery and longer battery life.
The emphasis on extending battery life during Apple’s launch event on Tuesday highlights the challenges facing the company, which is expected to release a physically superior device each year to drive growing sales in a mature market where Big successes are becoming less and less.
Improvements in screen image, processor speed or camera quality may appeal to some, especially photography professionals, but it takes a more discerning eye to notice the changes every year.
Apple said on Tuesday that all four new models will get at least 90 minutes more battery life under normal use. Apple said the largest and most expensive model, the $1,099 iPhone 13 Pro Max, as well as the best-selling mainline iPhone, the iPhone 13, will get 150 minutes more battery life than last year’s model.
For example, according to Apple’s website, the iPhone 12 offers 17 hours of video playback. The iPhone 13 managed 19 hours, which works out to about 12% more battery life.
According to several surveys, battery life is also one of the most important features for consumers. in one Polls 2019 by SurveyMonkeyOf course, 76% of iPhone owners said that longer battery life would be a feature that would get them excited to upgrade to a new phone.
another feature that Voting has excessive rates on storage space. Apple on Tuesday doubled the default storage space on the iPhone 13 to 128GB without raising its price.
Apple is pushing for these improvements as Wall Street wonders if Apple can keep up with its iPhone momentum. iPhones accounted for nearly half of Apple’s sales in 2020, despite efforts to diversify into headphones, accessories and online services.
Apple also faces challenging comparisons to last year’s sales, which were high. In the most recent quarter ending in June, Apple sold nearly $40 billion in iPhones, up 49% from the same period in 2020.
When Apple releases standout iPhones, they often see a jump in sales, which some analysts call the company’s “supercycle.” Analysts are already wondering whether the iPhone 13 will sell compared to last year’s model, although the iPhone 12 went on sale in October and November, following a September release date this year, driving more sales in the slower summer months. carried forward.
Investors are concerned about “content moderation in upgrades” to 5G phones following momentum from last year’s Apple release, JPMorgan analyst Samik Chatterjee wrote in a note distributed shortly before Apple’s launch on Tuesday.
In its presentation on Tuesday, the company said the growth is driven by a larger battery enabled by an internal redesign, as well as Apple is tweaking its processors to use power more efficiently.
While Apple can’t break the laws of physics — bigger batteries mean more power — its ability to design both the iPhone’s hardware, including its chip and display, and its iOS software means the company has the full potential of many big power hogs. Controls that Zap can optimize for battery life, and squeezing out a little more juice.
In a challenging sales cycle over the past year, Apple is giving its customers what they want: more storage space and longer battery life.