Apple makes a new play for small businesses, taking on Google and Microsoft

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  • Apple announced Wednesday that it is launching a business tools service targeted at small businesses with up to 500 employees.
  • It comes as companies across America look for new ways to manage employees and technology in a remote world.

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Apple announced Wednesday that it is launching a business tools service targeted at smaller companies with up to 500 employees as companies look for new ways to handle remote work and technology.

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The service, which is currently in beta testing, is slated for a full release in the spring of 2022. Membership starts at $2.99 ​​per month. This is similar to offerings from Apple rivals that are more established in providing tools to businesses and schools, such as Google and Microsoft. Those two companies dominate the education and business services markets.

Formerly known as Apple Business Essentials, the service includes 24/7 Apple Support and iCloud storage. This device can assist businesses with everything from setup to employee onboarding and comes with an app that allows employees to install work apps.

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The subscription service offers a three-tiered price plan, which is customizable to accommodate up to three devices and up to 2 terabytes of iCloud storage. The cost per user ranges between $2.99 ​​and $12.99 per month.

The announcement also adds to Apple’s push to sell more digital services like streaming video and music subscriptions to its customers.

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