Apple sends invites for Oct. 18 launch event, where new MacBooks are expected

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  • Apple on Tuesday announced that it plans to hold a launch event on October 18, where the company may announce new MacBook laptops and AirPods headphones.
  • The event was announced with an invite to the media and the slogan “Unleashed” in a tweet by Greg Joswiak, Apple’s senior vice president of marketing.

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Apple on Tuesday announced that it plans to hold a launch event on October 18, where the company may announce new MacBook laptops and AirPods headphones.

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The event was announced with an invite to the media and the slogan “Unleashed” in a tweet by Greg Joswiak, Apple’s senior vice president of marketing.

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AirPods and Apple’s most expensive and biggest MacBooks are due for a revision, as the most recent models for both products were released in 2019.

The launch will be streamed on Apple’s website, as the company has held virtual launch events since the start of the pandemic in 2020. Apple typically launches new products before the holiday shopping season, the busiest time of year for Apple sales.

Apple is updating its line of laptops and desktops running the macOS operating system to run on chips designed by it instead of using processors made by Intel. So far, Apple has released MacBook Air, MacBook Pro, Mac Mini and iMac computers using its chips.

But Apple has yet to update its most powerful desktop computers to use its own chips, including its Mac Pro desktop and the larger MacBook Pro laptop. Last month, Apple announced new iPhone and Apple Watch models.

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