Apple TV+ hopes to build on rivals’ success with first Korean series

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Nov 15 (Businesshala) – Hot on the heels of Netflix’s breakout South Korean hit “Squid Game”, Apple (AAPL.O) this month launched its first Korean-language original series, streaming on its Apple TV+ coincides with the launch of Service in South Korea.

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Based on a Korean web comic of the same name, “Dr Brain” is a six-episode sci-fi thriller about Koh Sewon, a cold-hearted neurologist who solves a mysterious family accident through brain experiments. Tries to find clues.

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Apple’s foray into original Korean content comes as the country’s entertainment industry reaches new global popularity from K-pop superstars like BTS to the 2020 Oscar-winning South Korean film “Parasite” and now “Squid Game”, which Netflix (NFLX) has been made. .O) Biggest Original Series Launch.

Director Kim Ji-woon stated that following the continued success of such Korean material, global audiences have begun to understand Korean culture through artistic works and that he made an extra effort to perfect the translation.

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In an interview with Businesshala, Kim said, “I hope Dr. Brain can prove that South Korea has a variety of works, covering a wide variety of genres, sensibilities and materials as the previous mega-hit Korean series. We do.”

Lead actor Lee Sun-kyun, who will be familiar to international audiences with his role in “Parasite”, said that his role as Koh is one of being dragged into a “whirlpool of emotions” whose brains are in other people’s minds. The connection to them mirrored that. his own faults.

Lee told Businesshala, “It’s a very dark science fiction suspense thriller, but at the same time it’s a drama about how a person who was deprived of emotion, because of the side effects of brain scanning, learns how to get at the emotions of others.” Happened.”

“Dr Brain” debuted on November 4 as the launch of the Apple TV+ in South Korea, with other original content available dubbed or with Korean subtitles. For now, it lags far behind rival Netflix in South Korea, which has been offering licensed and original Korean content for several years.

The launch of its TV service in South Korea comes at a time when Apple is one of several US tech giants to face new rules in the country that forced them to open up their App Store to third-party payments Is.

The growing number of over-the-top media service (OTT) platforms such as Netflix, Apple TV+ and Disney Plus, which gained new popularity in the pandemic era, have allowed actors to explore the roles they are able to do more. may not be able to. traditional broadcasters, Lee said.

“The era of COVID-19 has come with a new era for the making of plays,” he said.

Reporting by Minwu Park; Editing by Josh Smith and Anna Nicolasi da Costa

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