Asda takes battle to rivals with convenience store launches

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Sites to open in Tottenham and Birmingham as part of UK supermarket waits on co-op deal

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Asda, Ritten’s third-largest supermarket, is to enter the convenience store segment, posing a challenge to rivals Tesco, Sainsbury’s and Morrisons.

Stores will open under a new ‘Asda Express’ brand in an effort to reach local communities in the capital’s Tottenham Hale and Birmingham’s Sutton Coldfield. The Birmingham store will open on 8 November and London will create 37 jobs before Christmas on 6 December.

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The supermarket is currently in the process of acquiring 132 convenience stores from the Co-op Group.

The transaction is expected to be completed later this month and will then go through the Competition and Markets Authority’s (CMA) competition review process – adding to Asda’s facility footprint.

Asda plans to create around 500 new roles and launch 30 sites next year, as part of a ‘test and learn’ approach to developing its convenience model – “to become the UK’s second largest supermarket”. A key element of Asda’s strategic vision for”. ,

The supermarket is currently in the process of acquiring 132 convenience stores from the Co-op Group. The transaction is expected to be completed later this month and then the Competition and Markets Authority (CMA) will go through the competition review process.

Asda co-owner Mohsin Issa said: “The launch of our first two Asda Express convenience stores is a pivotal moment for our great business and an important step in our journey to bring Asda to more customers in more communities across the UK .

“The shops are designed to meet the needs of a wide range of customers – whether it is popping in for a pint of milk, grabbing a lunch spot, or cooking dinner from scratch. Buying fresh ingredients for We are confident that customers will find everything they need in these stores and enjoy the convenience of a new type of Asda store at their doorstep.”

Asda said both stores are built in residential areas and give customers “the opportunity to shop in convenient neighborhood locations.” Each store will stock around 3,000 products.

They are also different from the 132 convenience stores that Asda is acquiring from the co-op group. The transaction is expected to be completed later this month and will then go through the CMA’s competition review process.

Credit: www.standard.co.uk /

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