Be Fearless: Start Your Business With Courage – CEOWORLD Magazine

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Fear of failure can be a great motivator.

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I am naturally a risk taker. However, I am a risk taker who does my research, whether it is about starting a business or jumping out of a plane. Maintaining a positive mindset allows me to be driven by fear, rather than by fear. I’ve failed at a few things in my life, and I realize that the efforts that didn’t work probably weren’t right for me.

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When you decide to start a new business or expand an existing one, it can be intimidating—especially if you’ve never done it. You have to check your fear at the door; You have to be fearless. Being informed so you can make good decisions is just as important as not letting your fears get in the way. When it came to launching a branded group, I was determined to succeed.

Attacking yourself can be scary. I was an East Coast guy starting a business 3,000 miles away, didn’t know a single soul in the area, professionally or personally. But I did it, and the growth of my business is mind-boggling. Branded Group went from being an idea in my mind in a small town on Long Island to a thriving, award-winning organization in Orange County, California.

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Here are some practical tips for being fearless when starting your business.

know who you are

Before launching a branded group, I learned a few things about myself that gave me the confidence to know that I would be successful in starting my own business. First of all, I don’t like being the boss. I don’t like being told what to do or having someone else dictate my time. I was going to push the envelope to achieve my goals, win clients, and advance my career. In short, I love freedom.

My resistance to authority does not mean that I am being rebellious and doing whatever I want whenever I want. This is irresponsible. Just because you don’t have a boss over you doesn’t mean you can take precautions. Nevertheless, there is freedom in how a goal is accomplished.

Your team should be empowered to handle the responsibilities of the situation. Your job is to be a coach, ready to answer their questions or brainstorm new solutions to problems. The days of moving in and out are long gone. Your focus and that of your team should be on achieving your company’s goals. The “how” is less important.

Determine Your “Why”

In addition to knowing who you are as a business owner, you also need to understand why someone should buy from you. If you have no answer, it’s time to go back to the drawing board because this lack of self-awareness and confidence can come back to haunt you. Without a firm understanding of what you can offer, you will not be able to differentiate yourself from your competition.

Simon Sinek said, “People don’t buy what you do; they buy why you do it.” Our customers do business with us because we focus on our “why,” our objective, which is to help “provide our customers with peace of mind and preserve their brand standards” through our BeBetter experience. Is. There are many companies that can provide the same services that we do, but none offer the BeBetter experience. It comes from giving your team the freedom, trust, and tools to do their job.

When I started the branded group my intention was to be better. Improve facility management. Manage the team better. Improve customer service. Better to give back.

The only way I could achieve these goals was to live up to my philosophy in every aspect of my business and to hire people who were associated with this vision. When you hire for skills, you get worker bees. When you get hired for cultural alignment, you get brand champions.

Fill a Gap in the Marketplace

Right now, you want to start a business sitting behind a desk which is the exact opposite of what you are doing now. That’s what makes being an entrepreneur so exciting – you can launch any business you want, whether it’s a service or an actual product – but first, you have to be an expert in that industry.

I saw a gap in the management of facilities in California and knew I could fill it. I had the skills, drive and connections to begin with. It is important for new business owners to study their market and identify any holes. Do not copy anyone else; Look to really create your own niche. Otherwise, you will spend all your time chasing the same customers who are your competition.

This article was adapted from Michael Kurland’s book Broken to Better: 13 Ways Not to Fail at Life and Leadership (Houndstooth Press; July 19, 2022).

Written by Michael Kurland.
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