Black Friday crowds return, but discounts are not what they used to be

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Despite less juicy deals, Black Friday shoppers dutifully opened their wallets, and online sales declined for the first time as crowds returned to stores.

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Holiday Hungry Consumers Spent $8.9 Billion Online Friday According to Adobe Analytics, she had a slight fall from $9 billion last year,

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One reason to decline: The online blitz started before Thanksgiving Day. Adobe data shows consumers have already spent more than $3 billion online on 19 different days this season, as stores rolled out discounts — some as early as September.

There’s also been so much talk about shipping logjams and labor shortages—and so many email ads filling up sales inboxes—that many shoppers wanted to get a jumpstart on gift-giving season.

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According to Adobe, on Thanksgiving Day alone, online shoppers spent $5.1 billion before pumpkin pie ended. The figure matched last year’s Turkey Day tally, but was at the low end of Adobe’s forecast of $5.1 billion-$5.9 billion.

After taking the top spot for the first time last year, complete data for in-store sales results had yet to be released, leaving open the question of whether online sales topped in-person again. As of mid-afternoon on Friday, retail sales rose 29.8 percent from last year’s COVID-pressure, according to Mastercard Spending Pulse, which tracks both cash and credit payments.

Lines returned at metro area shops Like Manhattan’s Best Buy and Macy’s flagships in Herald Square on Friday, shoppers said they loved being out again after being indoors for too long.

Nearly 100,000 people arrived at the Mall of America in Bloomington, Minnesota as of Friday afternoon, more than double last year’s but just shy of the 2019 numbers for the nation’s largest mall, Associated Press reported,

“We got off to a great start,” said Jill Renslow, Mall of America’s senior vice president.

But the pandemic turned a good portion of the shop-til-you-drop crowd into their keyboards permanently.

,The old school ‘I need to wait and line up on Black Friday’ is no longer there, said Angelie Gianchandani, marketing professor at the University of New Haven. “The deal you used to get on Black Friday that everyone would line up at the store to try and grab it isn’t happening.”

“Now it’s Black November,” she said. “There are so many options now. It’s not one-size-fits-all.”

According to Salesforce.com, the average discount on Thanksgiving Day in the US was 27 percent, down 7 percent from the previous year.

The value of orders placed on Thanksgiving Day jumped 11 percent, even though consumers actually bought fewer items, reflecting this year’s persistent inflation.

“Now it’s Black November,” she said. “There are so many options now. It’s not one-size-fits-all.”

According to Salesforce.com, the average discount on Thanksgiving Day in the US was 27 percent, down 7 percent from the previous year.

The value of orders placed on Thanksgiving Day jumped 11 percent, even though consumers actually bought fewer items, reflecting this year’s persistent inflation.

Accelerating the pace over last year, holiday sales are expected to increase significantly this season. national retail association Sales growth is projected at 8.5 percent to 10.5 percent for all November and December, based on 8 percent growth in those months in 2020.

The well publicized logistics problem has already caused some concerns about receiving gifts online on time. Many retail websites are putting up banners warning online shoppers to get them in time to tuck under the Christmas tree. The US Postal Service said December 15 is the last day for the package, which is expected to arrive by December 25.

This article was first published on NYPost.com

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