Chinese automaker GAC enters N. American market, but under Dodge marque

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BEIJING, Sep 30 (Businesshala) – Chinese automaker GAC (601238.SS) is exporting China-made sport-utility vehicles to Mexico in its first large-scale sale in North America after years of planning to enter the major market. Is. However, the cars are under the Dodge marque.

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The “Dodge Journey” SUV is based on GAC’s vehicle design and manufactured at its Hangzhou factory. According to a statement, Stelantis will sell them across its dealership network in Mexico.

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GAC has a joint venture with Stelantis, which has been struggling to sell Jeep-branded vehicles in China, the world’s largest auto market, and recently decided to close one of its two factories.

It is not rare for global automakers to sell vehicles under different brands in different regions, but they do so with their own models rather than partners.

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GAC, one of the few Chinese state-owned automakers aiming to grow its brand globally, said it aims to sell 4,000 such vehicles in Mexico by the end of this year.

Like many Chinese companies, including Great Wall Motor (61633.SS), GAC has long aimed to sell the vehicle in the United States, but the plan was progressing slowly due to sanctions regulations by the Trump administration.

“GAC will continue to strengthen and expand cooperation with Stelantis … and will continue to explore the Mexican market, and radiate to the surrounding regions to lay the foundation for further cultivation of the North American region.” It is now selling cars under its brand in Asia, the Middle East and South America.

This is not the first time the GAC’s model has been sold through the global automaker’s sales channel. Electric GAC cars were sold in China from 2018 through GAC-Toyota (7203.T) Venture and GAC-Honda (7267.T) Venture showrooms in China.

In addition to the GAC model, an SUV, originally under the Baojun marque, developed by SGMW, a joint venture between General Motors Company (GM.N) and SAIC Motor (600104.SS), sold in South America under the Chevrolet logo goes.

Reporting by Yili Sun and Brenda Goh; Editing by Sandra Maler

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