Christmas shopping map supports sustainable retailers

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Ondon’s permanent, independent retail stores are being promoted on a new shopping map showing the locations of 50 outlets across the capital.

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The brainchild of ICON Printing, the Sustainable Shopping Map shows businesses selling a wide variety of products from homeware to homemade dog treats and plant-based beauty products.

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Based on a map of the Underground, it shows the tube stations closest to each store, from Crouch Hill’s Pickled Paper Books in the north to Brixton’s Keep Boutiques in the south.

The release of the map comes as a survey by research company Senswide reveals that over half of UK shoppers (59%) think it is important to support independent retailers when buying gifts this year. It says 67% are considering keeping purchases this Christmas.

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It has been a rough year for the retail industry as coronavirus restrictions have resulted in loss of revenue and closures

According to the Vouchercodes Shopping for Christmas 2021 report, sales during the 2020 Christmas period fell 4.1% year-on-year to £79.7 billion.

Esther Knight, founder of sustainable fashion label Fanfare, believes there is hope out of the crisis: “Staying at home has strengthened ties between local communities, and geared toward supporting small businesses this Christmas.” There is a strong change, especially for so many small businesses, launched with a view to leisure and redundancy.

“We are the individuals behind the brands and when you shop from major retailers, we celebrate every purpose and value every customer.”

Tanya D Afonseca, owner of Tooting-based zero waste shop BYO, believes shopping during the pandemic has not consistently been a focus for many: “Covid has given everyone a sucker punch and a lot of people For now, shopping is only permanently is not a priority.

“But shopping locally allows you to support smaller businesses that are more likely to align with your ethical compass, rather than the profit-seeking practices of big business. People are still coming to our stores, one There is demand and there is a desire for change. People are becoming more aware and educated about its impact.”

Alex Eakons, founder of ICON Printing, says now is an opportune time to support independent retailers: “Christmas shopping presents an invaluable opportunity to support independent businesses and is one of the ways we work towards a more socially just and environmentally sustainable future.”


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