Holmes is gearing up for a return to the Pink High Street, 12 months after the city’s go-to shirt-maker suddenly closed shop amid increased demand for office tailoring.
The brand quietly reopened its online channels this week and intends to launch its first bricks-and-mortar store in Germaine Street next year – home of its former flagships – from gradually rebuilding a physical portfolio. Earlier.
It has called on Turnbull & Acer’s dean Gomilsek-Cole to oversee A New Direction. They have ambitions to blend the tradition of the city with modern sustainable manufacturing and a more relaxed cut.
Pink was launched in 1984 by three Irish brothers and became synonymous with the bold colors and sharp styling of the yuppie era.
It was purchased by luxury giant LVMH in 1999, expanding internationally with international airports and branches in New York’s Madison Avenue.
Loss of £23.5 million in 2018 resulted in a rebrand that was derailed by COVID-19. Shops were closed while its online and social media went dark.
LVMH reportedly tried to sell the brand earlier this year, but the latest documents from the company house show that the owners of Louis Vuitton are involved.
Gomilcek-Cole describes Rejuvenated Pink as “a ‘born again’ start-up.”
In an interview on its refreshed website, he said: “We are focused on being a modern online business, but we will not abandon retail, instead we will grow our store portfolio in a deliberate manner.
“The shirt needs a bit of a revival. Especially now, when the lockdown has seen a huge increase in the number of people walking in casual clothes. There is a need to encourage people to get back in shirts by making them stylish and expressive of personality and character.
“Coming out of nearly two years of facing the unknown, all we can do is with a little optimism.”
Helen Brocklebank, boss of luxury goods trade body Walpole, said: “Rumors of the death of formalwear were greatly exaggerated. The revival of Thomas Pink is proof of that.