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Later a viral tiktok The video accused luxury accessory and clothing company Coach of purposefully dropping and throwing away non-sale items, with the brand announcing that they would “stop destroying” returned merchandise as part of its commitment to sustainability. denge” – which the activist behind the video described as a small step towards change.

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In a video posted to TikTok this weekend that has been viewed more than 2.2 million times, dysfunctional activist Anna Sachs showed off shredded purses she allegedly bought from someone she said were to be purchased at a Coach store. Found in dumpster.

Sachs, who is run by @TheTrashWalker on TikTok and known for calling out companies for their wasteful practices, alleged that the products were intentionally vandalized by Coach employees.

Sachs questioned this practice in light of the Coach(Re)Loved program, which encourages customers to restock their vintage merchandise from Coach’s brand or to purchase pre-worn items through them.

In response to the response, the coach announced on Instagram on Monday that goods that are damaged or otherwise unsold will no longer be destroyed.

in a statement to Businesshala, Koch said that this consignment was returned and otherwise damaged and unable to be sold or donated, and that this represents 1% of their products globally and 40% of their stores already have these products. Were diverting to remodel.

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The sacks remain in doubt. “I think it’s a step in the right direction, but I also think it seemed deliberately limited,” Sachs said. Businesshala Coach’s new promise. Sachs says she wants to see the brand commit to stopping destroying all items it considers unsellable, not just returning merchandise.

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Despite this practice, Tapestry, Koch’s parent company, which also owns Kate Spade and Stuart Weitzman, earlier this year stressed to the Securities and Exchange Commission its commitment to reducing their impact on climate change. in his earnings reportTapestry pledged that by 2025 it would reduce its greenhouse gas emissions, source “environmentally responsible” leather, reduce waste in both its corporate and distribution centers, and achieve 100% renewable energy at all of its locations.

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Destroying merchandise has become a common practice in the fashion industry. This practice is done for a number of reasons, mainly to encourage shoppers to buy new styles and keep items exclusive so excess merchandise can be destroyed after they are removed from shelves, Vocal informed of. Once they’re gone, they’re gone. According to Sachs, sustainability workers prefer that companies produce less merchandise overall, so there isn’t as much to throw out, and they continue to donate, repurpose, or sell their unused products to create less waste. . In 2019, destroying unsold merchandise was outlawed in France, where many upscale fashion houses have flagship stores. At the time, it was estimated that $730 million worth of returned, damaged or excess products were intentionally wasted in the country each year by retailers in order to maintain exclusivity. In 2018, Burberry destroyed $36.8 million of its excess merchandise, Vocal informed of. The policy change was followed by calls for a boycott of the London-based brand. It’s Not Just High-End Designers: In 2018 was revealed H&M will burn off the inventory they couldn’t sell.

France moves to ban destruction of unsold luxury goods in favor of recycling (Businesshala)

The State of Fashion Report – Sustainability is no longer a top priority (Businesshala)

Why fashion brands destroy billions in their merchandise every year (Vocal)

Your H&M addiction is wreaking havoc on the environment. Here’s how to break it (fast company)