We know, we know, 2021 has been a very happy one for all of us, if not all. This is why any and all retail moves that enter a pivot or signal a fresh start continue to ping on my radar; After months of same ole-same ole, who doesn’t want something different? I’ve been watching and following stories and trends throughout the year, and here are some of the tricks and grooves that caught my fancy in 2021.
No Vacancy No Problem (Sears/Kmart)
Regardless of whether we get into the “fair or not” debate, the management of any amount of people seeking medical help in a pandemic presents a very real space issue. Large-scale wax sites require vast space to be serviced, with a recommended six-feet distance between those always present. Enter the now-empty former sites of your local Sears and Kmart department stores. With so much square footage to lease, they served as the perfect solution for solving dilemmas and getting goods delivered. For the longest time, the story about both retailers has been that they will continue to slip, possibly into oblivion as the retail landscape operated without them. Seeing them in turn, even in these dire circumstances, was such a welcome move that I broke the gap in my personal essay to write about them.
Co-Workin’ It Sexy (Saks Fifth Avenue)
When the legacy luxury department store Saks Fifth Avenue began to grow its storefront footprint back, a curious pivot in the company completely caught my eye. Sachs joins forces with co-working giant WeWork and saxworks, its co-work Prasad was born. SaksWorks offers membership in boutique co-working spaces in and around the NYC flagship store. Membership includes access to food and drink, nail care services and health initiatives. There are also speaker series and opportunities to get involved in volunteer or philanthropic causes. SaksWorks memberships start at $49 for a day and run up to about $3,000 for a one-year subscription.
Do It For Yourself (Costco)
Throughout the year, hubbub over supply chain woes dominated enthusiasts. Whether it pertained to a container ship docked in the Suez Canal (yes, it happened this year) or photos of boats with goods waiting to dock in ports, we took notice. We even went to socialites to ask: Where’s my stuff? Because the woes of the supply chain cluttered up everything from furniture orders to shelves in our grocery stores, which were oddly bare with pickles and canned cat food. As of Holiday 2021, club warehouse giant Costco made a bold statement showing the world that it didn’t come to play after it started rent your own ships To assist in the transportation of goods between Asia and the Americas and Canada.
Honorable Mention: Was This a Big Mistake? (peloton)
There has been a lot of discussion even before its launch and just like thatThe HBO Max reboot of the late ’90s-early aughts giant sex and the City, Big’s character, played by actor Chris Noth in the first episode of Peloton Bike, only went crazy in the company. shares fell, Social weighed in, and Peloton scrambled to fix their product placement nightmare by releasing an ad featuring Noth and touting the benefits of exercise and the overall safety of the Peloton bike. peloton later removed An ad related to Noth surfaced after allegations of sexual abuse.