CEO of national business capitalLeading Fintech Marketplace that offers streamlined Small Business Loans.
Inflation is hurting small businesses right now—data from MetLife and the US Chamber of Commerce found 85% of small business owners The survey expressed concern over inflation. And 1 in 3 listed inflation as their top business concern.
The reality is that inflation is always there, so small businessmen need to be prepared for it. It’s important to understand how inflation affects your business and come up with solutions to manage it.
What is inflation?
Inflation measures the progressive increase in the price of goods and services over a given period of time. As the cost of products and services rises, consumers tend to buy less.
Many people consider inflation to be a bad thing, but inflation always happens. For example, if you had $100,000 in a savings account in 2002, that money almost won’t go away in 2022.
The Federal Reserve actually targets the inflation rate 2% p.a. Because if inflation is too low, it weakens the economy. However, inflation becomes a financial burden for consumers and businesses when it is too high.
How inflation affects small businesses
Since the pandemic began, businesses have been struggling to cope with the rising costs of inflation. Covid-19 fast-tracked inevitable—ongoing supply chain issues that made it harder to access goods, pushed up prices.
Here are some of the most significant ways small businesses have been affected by inflation:
More cost: According to the Business.org survey, 92% of small business owners The survey has dealt with rising costs since the start of the pandemic. The supplies and services you need to run your business are more expensive, and 26% have seen their costs increase by 20%.
rising prices: Since running a business is more expensive, more than 80% of small-business owners raise their prices in an effort to combat inflation. Of course, this can be a risky move because some of your customers may not accept these higher price points.
Deduction in Overhead Expenses: In addition to raising prices, cutting your overhead costs can be a good way to manage inflation. Many business owners have been forced to look for other ways to reduce their inventory, cut marketing costs, and save money.
Strict Profit Margin: And finally, rising costs often result in tight profit margins. This makes it difficult for businesses to reach their margins and remain profitable over time.
Tips to deal with inflation
Inflation will never really end because the value of what you get is constantly changing. However, the current inflation we are dealing with will stop at some point, and some normalcy will return.
But until that happens, small-business owners need to find a way to manage the effects of inflation. And the first choice small-business owners need to make is whether they want to stay small or focus on growth.
In today’s business environment, businesses have two choices – stay lean and mean or stay committed to growth. At this point in time, it’s hard to manage anything between these two options.
If you consciously decide to stay small, you’ll want to focus on keeping your expenses down. Cut down on all non-essentials and look for ways to reduce your production costs.
Any money you save will improve your cash flow. You can also look for ways to spend more time marketing to your existing customers to increase sales.
But saving money in itself is not enough – you also need to focus on investing your money. You need a way to multiply your wealth inside your business and outside of your business, and those investments need to take inflation into account or, at the very least, exit.
Another option is to focus on growth so that you generate enough revenue to stay ahead of inflation and your competition. You can increase your marketing, rethink your pricing strategy, and invest in your business. For example, investing in technology can help you improve your productivity and get some of your overhead costs under control.
One way you can continue to invest in your business is by taking a small-business loan or line of credit. The Federal Reserve approved its first interest rate hike in two years in March. However, we expect to see six more increases in 2022. This means you shouldn’t wait to get a loan until you need one – your best bet is to apply now to get a lower rate.
When will high inflation end?
Inflation doesn’t stop – it’s a reality you’re constantly dealing with. The best thing you can do is to make choices about how you will handle this situation in your business.
You can choose to maximize your profits by staying small and cutting your expenses wherever possible. You can also choose to focus on investing in and growing your business quickly. There is no one right answer – it also comes down to your priorities as a business owner. As for me, I am always committed to taking myself and my company to the next level.
Credit: www.forbes.com /