BERLIN, Oct 5 (Businesshala) – Daimler (DAIGn.DE) Trucks CEO Martin Daum said the truck maker, set to split from Daimler in December, will undoubtedly sell less than it can in the coming year because the chip The shortage hinders production.
“We will certainly deliver less than we could have sold, and that applies next year as well,” he told a roundtable with reporters on Tuesday. Second innings.
“It’s a fight on every chip,” Daum said.
While passenger vehicle manufacturers such as BMW (BMWG.DE) or Daimler may increase prices to compensate for chip losses, truck makers do not have this flexibility, he said.
Still, the company has committed to a 15% reduction in fixed costs by 2025 from 2019 levels, and the cuts are “well underway”, he said. A concrete update will be given on the company’s Capital Markets Day on November 11.