Dear Sastr: What are some red flags that indicate you shouldn’t take a start-up job? , Sastra

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Dear Sastr: What are some red flags that indicate you shouldn’t take a start-up job?

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Some B2B/SaaS specific ideas.

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1. Don’t get involved in a B2B/SaaS start-up that won’t share its revenue and current growth rate with you – and its zero cash date. It’s fine if it’s pre-revenue if you want to get in, or super-early, or mid-stage. But SaaS and B2B are about increasing revenue. If they won’t share it – there’s a good chance it’s a dog. And they also have to share how long their cache will last. The startup guys out there are taking some risks. Just how much they should know.

2. Don’t get involved in a B2B/SaaS start-up where you don’t have faith in the CEO. It may sound obvious, I know. But in SaaS/B2B the CEO is almost always the Chief Customer Officer, Chief Marketing Officer and often, the best seller. If you don’t agree… who else will? Well, maybe they will. But it won’t be a good cultural fit for you.

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3. Don’t join a B2B start-up if you don’t like the idea of ​​a minimalist product. That doesn’t mean you have to love it. B2B is not Snapchat or Minecraft. You don’t have to use the product you’re selling, marketing, or manufacturing yourself every single day. But you have to at least like the idea of ​​what you’re building and delivering. Features can be boring. In mother-in-law it is fine. But you have to be interested in the mission of the product. Not everyone wants to change the world of expense management. Okay. But then maybe don’t do it.

4. Don’t join B2B/SaaS start-ups if you don’t like customers. Customers complain. They are demanding. They expect something when they pay. Some people get angry at this. Others find it a constant source of annoyance. Rather they will have users — not customers. If you’re not customer-centric, don’t do B2B/SaaS. Do something with B2C or “users” or “eyeballs”.

And here are 9 questions to ask the CEO of a startup you’re thinking of joining:

looking for a new job? 9 Questions to Ask the CEO

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Published on 30 September 2022



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