Dear Sastra: What are some lies founders call themselves? , Sastra

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Dear Sastra: What are some lies founders call themselves? #1 Lies. that it will be easy.

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It’s never easy, but it can be less difficult:

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you get better. You learn constantly, and in such a long time, you become one of the experts in your field. At some point, you stop taking the risk of bankruptcy. It lets you breathe. At some point, you have a brand, and that makes your growth more predictable. It’s not easy. But more predictable. At some point, you have a great team, or at least be part of one. Now you don’t need to do it all yourself. It’s not really “easy” here because now you have to spend 50% of your time recruiting. But a great VP or 3 can ultimately own a few core goals and functional areas. At some point, your product is no longer terrible. You will never be satisfied here. But it’s nice when the original original product is great in the end. At some point, you are in control of your destiny. Even then it is not easy. But then at least you’re not dependent on a partner, a VC, or anything outside. #2 Lies. That you get that family time back.

you never do. You get better at managing your time, and having a bigger team allows you to set more boundaries. But if your startup proceeds rough, it will consume most of your mental energy.

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#3 Lies. That you can always walk away and do something else.

Great CEOs can’t. If it comforts you in the early days, though, that’s fine. But once you’re really in, you’re in. Often, at least for 5-7 years.

— Jason B. Kind✨ Lemkin (@jasonlk) 1 October 2022

Published on 6 October 2022

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