Derek and Hannah Jeter sign multiyear deal with Jeep to promote Grand Wagoneer SUV

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  • New York Yankees legend Derek Jeter and his wife Hannah Jeter have signed a multi-year deal with Jeep to promote the Grand Wagoneer SUV.
  • The 60-second commercial featuring the car and the couple aired nationwide on Friday night during Game 1 of the World Series between the Houston Astros and the Philadelphia Phillies.
  • The Grand Wagoneer, which can cost $110,000 fully loaded, is an important product for Jeep as the quintessential American SUV brand attempts to push its way into a higher market.

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DETROIT. New York Yankees legend Derek Jeter and his wife Hannah Jeter have signed a multi-year deal with Jeep to promote the Grand Wagoneer SUV.

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Hall of Fame shortstop and Hannah Jeter, model and TV presenter, will star in a new ad campaign for a full-size luxury SUV. The 60-second commercial featuring the car and the couple was shown Friday night during Game 1 of the Major League Baseball World Series between the Houston Astros and the Philadelphia Phillies.

Olivier Francois, Marketing Director Star, which owns Jeep, said the Jeters were chosen because of their family, fame and ties to Michigan. Derek Jeter grew up in the state and that’s where the big SUVs are made.

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“We needed a personality that symbolizes American success,” Fran├žois told reporters during a media briefing. “They’re just the embodiment of the American dream.”

Stellantis, formed from the January 2021 merger between Fiat Chrysler and France’s Groupe PSA, declined to comment on the cost of the partnership and advertising campaign.

The Grand Wagoneer, which can cost $110,000 when fully loaded, is a luxury SUV with three rows of seats. It’s an important product as the quintessential American SUV brand tries to push its way into a higher market.

Fran├žois, who is well known for creative celebrity ads, compared the new campaign to a 2011 Super Bowl ad featuring Detroit rapper Eminem.

Like the Eminem commercial, the Jeters’ commercial is tucked between picturesque city landmarks, cars and stars, with voice-overs dramatically discussing rebirth, dreams and success.

The campaign was filmed in New York City, including Greenwich Village, as well as upstate New York. It was created in partnership with the Highdive agency in Chicago.

Credit: www.cnbc.com /

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