Disney makes the trend clear: Growth is slowing for streaming services

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  • Disney only added 2 million Disney+ subscribers, after exceeding 12 million last quarter.
  • Netflix made a comeback in the third quarter with 4.4 million net additions after just 1 million in the second quarter.
  • Disney, HBO Max and AMC Network were among the media companies to confirm the previously announced forecasts.

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Disney’s earnings report on Wednesday told a familiar story for its streaming service, Disney+: Subscribers are still growing, but growth is slowing.

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Disney announced that it added 2.1 million subscribers for its fiscal fourth quarter, which ended October 2. This is down from 12.6 million in the previous quarter.

Slow growth at AT&T’s WarnerMedia and ViacomCBS was also a story. NBCUniversal’s Peacock added “a few million more subscribers” but did not reveal a new figure.

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Only Netflix made a comeback this quarter, posting a net increase of 4.4 million subscribers compared to just 1 million in its second quarter. Netflix is ​​expecting an even bigger boom next quarter, with 8.5 million new subscribers forecast on the strength of “Squid Game” and other buzzy content coming to the service before the end of the year, including “Tiger King 2”. “Included.

The slow growth among most streaming services may suggest that pandemic gains are waning as more people return to outdoor activities and work outside the home.

Nevertheless, the general trend of linear TV cancellations and streaming signups continues. Disney, WarnerMedia and AMC Networks all confirmed forecasts for the past full-year and future year. And while the benefits of the pandemic may be slowing, production slowdowns and shutdowns have also endured, leading to a surge of new content for all streaming services.

It is not easy to decide who is winning and who is losing in a game. An easy way to estimate this is by looking at total customers and average revenue per user, or ARPU. But not every company discloses those numbers.

Here’s a rundown of where all the major streaming services stand after reporting earnings for the third quarter of the calendar:


  • 214 million global paying customers (up from 4.4 million last quarter)
  • 74.02 million subscribers in the US and Canada (up 0.07 million)
  • Average revenue per unit, or ARPU, for the US and Canada: $14.68 (up $0.14)

Netflix continues to outdo the rest of the streaming world with clear regional transparency around total global subscribers and paying subscribers and ARPUs. It bounced back in Q3 by adding 4.4 million global customers after just 1 million last quarter.


  • Disney+, including Hotstar: 118.1 million subscribers, $4.12 global ARPU (up about 2.1 million from last quarter)
  • Hulu subscription video on demand, or SVOD, only: 39.7 million subscribers, $12.75 ARPU (up to about 600,000)
  • Hulu SVOD + Live TV: 4 million subscribers, $84.89 ARPU (up to about 300,000)
  • ESPN+: 17.1 million subscribers, $4.74 ARPU (up 2.2 million)

amazon prime video

  • In April, Jeff Bezos said that more than 175 million Amazon Prime members had streamed shows and movies in the past year. No updates were provided during the second or third quarter.
  • Prime memberships cost $12.99 per month or $119 per year, but offer several benefits in addition to streaming video — including one-day or two-day shipping on most Amazon packages. Amazon doesn’t break ARPU.


  • Apple TV+ Subscribers: ? (No update provided during Q3 earnings)
  • ARPU:?

Apple has not disclosed the number of customers since its launch in 2019. A spokesperson for the International Alliance of Theatrical Stage Employees, a showbiz union that represents workers behind the scenes, told Businesshala in September that Apple claimed less than 20 million customers in the US. and on July 1 in Canada. In September, Apple saw its sports comedy “Ted Lasso” bring home seven Emmy Awards, a sign that the company’s streaming aspirations are starting to resonate with consumers.

NBCUniversal’s Peacock

  • 54 million “singn up” Till July (no update in 3Q)
  • ARPU:?
  • Level three: Free with ads, $4.99 per month for less ads and more content, $9.99 per month ad-free

Comcast’s NBCUniversal, Businesshala’s parent company, did not share an updated sign-up number for Peacock, although NBCUniversal CEO Jeff Shell said during an earnings call that the streaming service “added a few million more subs” during Q3. . The company hasn’t released any official figures for ARPU, but NBCUniversal estimated last year that Peacock would deliver a combined $6 to $7 a month between its three tiers.

WarnerMedia’s HBO and HBO Max

  • 69.4 million global customers (up 1.9 million)
  • 45.2 million domestic subscribers (down 1.8 million)
  • ARPU: $11.82 domestically (down $0.08)

HBO’s Domestic Subscriber Loss Actually Isn’t As Dramatic As It Sounds, It Lost About this 5 million subscribers in the third quarter due to WarnerMedia’s decision to remove HBO from Amazon channels last year, Without that change, it would have really gained customers domestically.

AT&T expects global HBO Max and HBO subscribers to reach their year-end high of 70 million to 73 million. As of March, it expects 120 million to 150 million customers by the end of 2025.


  • Over 47 million global streaming subscribers (up to about 4.3 million)
  • Average monthly Pluto TV users over 54 million (up to about 2.1 million)
  • ARPU:?

Growth slowed from last quarter when ViacomCBS added about 6.5 million, of which an “overwhelming majority” came from Paramount+.

Average revenue per user remains a question for ViacomCBS, which includes Paramount+, Showtime, Noggin and BET+.


Most of Discovery’s 20 million customers are from major products Discovery+, though Discovery doesn’t break out a specific figure. Other Discovery streaming products include Eurosport Player and GolfTV.


  • 30 million global subscribers (up to 1.1 million), of which 18 million are streaming (up to about 1.3 million)
  • ARPU: about $6 per month

Lionsgate’s Starz saw a 40% year-over-year increase in streaming subscribers in the quarter. Last quarter, Starz lost nearly 600,000 global customers, a decline caused by the cancellation of the company’s linear service.

lionsgate It was formally announced by Starz. will try to spin or sell, or develop a tracking stock for its performance. Lionsgate has informally considered selling or spinning off Starz for years.

AMC Network

  • Total Subscribers: ?
  • ARPU:?

AMC Networks did not share subscriber numbers but confirmed it is on target. Reach 9 million paid customers By the end of the year, a statement she first made in August. AMC Networks is expected to have between 20 million and 25 million subscribers by 2025.

Disclosure: NBCUniversal is the parent company of Businesshala.


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