- Box office analysts expect more families to head to theaters this Thanksgiving as some children have received the Covid vaccination.
- All eyes are on Disney’s “Encanto,” which analysts expect will be a major catalyst for ticket sales during the five-day holiday period.
- Other films slated for release this week include “House of Gucci,” “Licorice Pizza” and “Resident Evil: Welcome to Raccoon City.”
The week of Thanksgiving is generally a strong time at the box office, as parents with young children flock to theaters to see new animated features and families look for the latest blockbuster movies that can be enjoyed by people of all ages. Huh.
Covid-19 kept many filmmakers away from last Thanksgiving, leading to their worst performance at the box office during the November holiday in decades. However, with the increase in vaccination rates and the recent approval of a vaccine for children between the ages of five and 11, it is expected to see a significant improvement at the box office this year.
Sean said, “This Thanksgiving will be the first time many families have been able to get together safely since the start of the pandemic, and it’s also the time of year when the most casual of moviegoers often go to theaters with their loved ones.” Is.” Robbins, Chief Analyst at BoxOffice.com.
Robbins said health-conscious consumers can still choose to avoid crowded public places.
“Nevertheless, given how well the box office has returned so far this year, we can see a very positive turnout in movie theatres, very close to the pre-Covid holiday season witnessed by the industry twelve months ago. “
Over the past decade, according to comScore data, the five-day Thanksgiving spread — which includes the Wednesday from Thanksgiving to Sunday — has resulted in more than $250 million in ticket sales each year. The only two years that did not reach this threshold were 2011 and 2014, but the box office tally still exceeded $230 million in each case.
Last year, the five-day Thanksgiving box office made just $21.4 million.
“The Thanksgiving holiday frame will be stronger in 2021 than a year ago when the pandemic put the brakes on this traditionally massive movie corridor,” said Paul Dergarbedian, senior media analyst at comScore.
“The good news for movie theaters is that this year, the Thanksgiving frame will benefit from an excellent slate of interesting films, a solid five days off filming going on, and very importantly, a much more vaccinated population. ,” They said. “Particularly, children, whose parents should feel confident and comfortable taking the whole family to the multiplex.”
All eyes are on Disney’s Encanto, which opens on Wednesday. The company has long used Thanksgiving as the week to launch new animated titles from its Disney Animation and Pixar studios. Last year marked the first time in five years that Disney had not released a new animated feature during the holiday.
The company has consistently been the top performer in terms of ticket sales this holiday weekend as well. Movies like “Tangled,” “Frozen,” “Moana,” “Coco,” “Ralph Breaks the Internet” and “Frozen II” were well received by audiences and had a strong opening.
Box office analysts are optimistic that more families will head to theaters than last year, but don’t expect similar ticket sales in pre-pandemic times.
“Yes, as more children are fully vaccinated and as more adults are vaccinated or get their boosters, I hope that our lives can return to normal,” says Pediatrics and Epidemiology Professor Dr Sona Rasmussen in the department said. University of Florida College of Medicine.
The rollout of vaccines for children is still in the early stages. Rasmussen said that of the 28 million children aged five to 11 years in the US, about 10% have received their first dose of the COVID-19 vaccine. Children are fully vaccinated two weeks after their second dose.
So, while some parents may feel excited to return to theaters after giving their children their first dose of vaccine, others may hold off until their children are fully vaccinated, according to Rutgers. Dr. Simon Lee, an affiliated professor at the Robert Wood Johnson Medical School, said. ,
Lee serves as a site principal investigator for Pfizer’s COVID vaccine trial in children and calls the approval of the vaccination for children a “big deal.”
He notes that studies have shown that this age group is transmitting most diseases and that getting vaccinated against it may help prevent some of the spread.
“You can still pass the infection on, it’s so rare and so safe,” he said of vaccinating children. “But, people should definitely have the confidence to go out to watch movies and enjoy life.”
Other films slated for release this week include “House of Gucci,” “Licorice Pizza” and “Resident Evil: Welcome to Raccoon City.” There’s a lot of interest in “House of Gucci” and “Liquorice Pizza” as potential Academy Award nominees, which could drive older movie audiences into theaters during the five-day Thanksgiving period.
Additionally, “Ghostbusters: Afterlife” is entering its second week in theaters and may tempt families with older kids or nostalgic adults to venture into theaters after their Thanksgiving feasts.
Box office analysts expect the five-day Thanksgiving period to generate between $100 million and $150 million in ticket sales.
Disclosure: Comcast is the parent company of NBCUniversal and CNBC. NBCUniversal is the distributor of “House of Gucci” and “Liquorice Pizza”.