One of the world’s most popular video games is about to undergo a major rebranding, after world soccer governing body FIFA and gamemaker EA Sports failed to reach an agreement to continue a nearly 30-year partnership that produced annual FIFA-titled video games.
A deal between FIFA and EA Sports to produce the games will expire after next year’s Women’s World Cup, though EA will continue to produce a soccer series called EA Sports FC.
EA has released soccer video games under the FIFA moniker every year since 1993, and has regularly released special editions during men’s FIFA World Cup years.
EA Sports FC video games are expected to largely remain the same as FIFA releases due to more than 300 licensing agreements EA has with clubs and leagues around the world, but FIFA events like the World Cup will no longer be included.
EA said in a statement Tuesday directed to the 150 million FIFA video game users that “everything you love about our games” will remain the same under the rebranded title, including popular features like “Ultimate Team, Career Mode, Pro Clubs and VOLTA Football.”