Elon Musk says Tesla will raise price of “Full Self-Driving” driver assistance to $12,000

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  • Elon Musk says Tesla will raise the price of “full self-driving,” a premium driver assistance option in the US, to $12,000
  • The company will also increase the price of the FSD subscription, which currently costs $199 per month for most users, but Musk did not specify how much.
  • Tesla has never reported the take-rate for FSDs, that is, how many customers choose to buy or subscribe to use advanced driver assistance technology.

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On Friday, Tesla CEO Elon Musk announced on Twitter that the company would increase the price of its premium driver assistance package, called full self-driving, or FSD, from $10,000 on January 17 to $12,000, only for customers in the US. .

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In a series of posts on Twitter, where he has 69.2 million followers, Musk wrote, “Tesla FSD price rising to $12k on Jan 17th. Just in the US. FSD price will increase as we near FSD production code release Will arrive.”

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When a follower asked him about Tesla’s FSD subscription product (which currently costs $199 a month for most customers), Musk said, “The monthly subscription price will increase when FSD is released widely.” They also teased a new release of FSD Beta, an invitation-only program that provides more advanced features to select drivers who meet Tesla’s qualifications.

Tesla did not disclose in its earnings report how many of its customers pay FSDs in advance or subscribe to FSDs each quarter. So it’s not clear how much price increases in the US could push up its margins in the future.

The company’s standard driver assistance package is marketed as Autopilot and comes standard with all of its new vehicles (Models S, X, Y and 3).

Autopilot functionality includes, but is not limited to, automatic emergency braking, forward collision warning, lane keeping and adaptive cruise control, which basically matches the speed of your car to surrounding traffic, according to Tesla. Website,

Tesla’s full-self-driving option, also known as the FSD, is a premium package that includes an Autopilot function, and more sophisticated features like automatic lane-changing, stop light recognition, and “smart summon” Lets call your car from the parking lot. Be on the spot to pick them up using your smartphone and the Tesla app, like a remote control. Despite the name, it does not allow today’s cars to drive automatically without driver intervention.

Separately, there is also an FSD beta tier, which includes even more advanced features.

Only drivers who purchase or subscribe to an FSD package, and get a high score in the “Safety Score” from Tesla, can gain access to the FSD beta. Once they’re in, they can test unfinished features like “Autosteer on city streets,” which Tesla says will eventually enable drivers to navigate residential and urban surface roads, all To avoid obstacles, to run without yourself.

The California Department of Motor Vehicles and the National Highway Traffic Safety Administration are investigating various aspects of Tesla’s FSD development and technology.

Tesla has told both agencies that its technology is only a “Level 2” system. According to the DMV’s definition, “Level 2 systems may enhance safety or provide driver assistance but are not capable of driving or operating a vehicle without active physical controls or human supervision.”

But Musk has indicated that the company’s technology is more advanced than Level 2. In an interview published on December 28, 2021, YouTuber Lex Fridman asked Musk, “When do you think Tesla will solve Level 4 FSD?” Musk replied, “It’s quite likely that it will happen next year,” which means 2022.

Tesla has been promising self-driving cars since around 2016, but the company still hasn’t demonstrated hands-free drive across the US, which Elon Musk said would be possible by the end of 2017.


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