Exceptional digital experiences, made possible by the cloud and a state-of-the-art IT infrastructure

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With 190 participating countries and 24 million visitors, Expo 2020 Dubai was one of the largest events in the world, connecting everyone with innovative and inspiring ideas for a brighter future. But what does it take to support an event on such a large scale? The answer is a robust cloud and modern IT infrastructure, which will allow 1,200 employees to collaborate with each other amid the nationwide lockdown and supply chain disruptions.

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As part of the World Expos, Expo 2020 Dubai sought to make its participants one of the smartest and most connected venues to give a lasting impression beyond the event. In addition to departing with the knowledge and connections gained from the expo, the organization also wanted to provide the rich cultural heritage of the United Arab Emirates (UAE). That means delivering a deeply personalized and ultra-relevant experience, from a seamless ticketed journey to chatbots that provide real-time support in multiple languages.

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To bring this ambition to life, a strong foundation of technology was essential, that could support the seamless integration of systems and apps and myriad digital services, and meet the multiple, diverse IT needs. Keeping these in mind, Expo 2020 Dubai decided on a multi-cloud infrastructure, which was hyper-flexible, scalable, secure and reliable, to support the conduct of the event while acting as a platform for the conduct of the event. was enough to do.

Behind the Winning Cloud Partnership

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Expo 2020 Dubai was built from the ground up: a 4.38kmĀ² wide site consisting of expansive parks, a shopping mall and Expo Village. Similarly, its cloud journey also outlined its various stages of development, including civic infrastructure, building construction, crowd management, smart city operations and marketing. Key to this multi-cloud infrastructure was the flexibility, scalability and security upon which its integrated, intelligent systems were built. This enabled expo teams, vendors, suppliers and volunteers across nations to work seamlessly together.

It is through the collaborative effort of E&E and Accenture that Etisalat OneCloud and Amazon Web Services (AWS) were successfully integrated to make Expo 2020 Dubai one of the first and largest true multi-cloud infrastructure in the region. Etisalat OneCloud provided the flexible, reliable and secure environment needed for its localized business-critical apps, while AWS provided the infrastructure needed to support global digital services and apps, such as websites, participant portals and eCommerce platforms.

But what brought the two solutions together was the Accenture service delivery platform, which offered interconnectivity to enable multiple layers of integration at the app and security level.

The technical base of Expo 2020 Dubai comprised more than 90 applications, with the Accenture service delivery platform meeting the stringent app requirements around scalability, security and hyper-reliability, integrating the required multi-cloud infrastructure without any external systems. This was done over the course of six months of development and throughout the entire customer lifecycle of awareness, discovery, buying and selling.

Providing an Unprecedented Experience

Through this vast multi-cloud infrastructure, Expo 2020 Dubai can host all pavilion designs, themes and content from over 190 participating countries, integrating authorization, supply chain management and workforce licensing functions. At the same time, the program created seamless and highly personalized experiences for its visitors, featuring a suite of visitor-facing digital channels. This included the Expo 2020 official mobile app, virtual assistant and an official website.

Expo 2020 Dubai incorporates a central information center and best in class ticketed travel along with digital services tailored to the individual preferences of the visitor in real time and in their preferred language. Then there was AMAL, a chatbot powered by artificial intelligence, which was instrumental in gathering vital information on expo shows and attractions, while providing live feedback during the event.

It is clear that behind this global gathering of nations designed to enhance our collective knowledge, aspirations and progress, there was a massive digital transformation: that enabled the multi-cloud environment for Expo 2020 Dubai and its success. played an important role in This life changing event.

The expo’s key themes of opportunity, mobility and sustainability were briefly captured in its infrastructure, showcasing the cloud’s potential in unlocking intelligent operations and business agility. The cloud has become an essential cornerstone to succeed in today’s digital-first economy, as evidenced by the successes of Expo 2020 Dubai and other businesses, such as major transportation fuel provider Ampol. And it’s this very cloud continuity that will continue to take businesses one step closer to innovation, helping them deliver truly transformative services and experiences.

Read the full story here: https://www.accenture.com/ae-en/case-studies/applied-intelligence/expo-2020-dubai



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