Facebook’s parent company eta is facing a surprise class action lawsuit in the UK, seeking at least £2.3 billion in damages.
Lawyers have written to Meta reporting a class action claim in the UK based on the company’s historical data collection practices. They plan to file the paperwork for the case soon.
The case is being procured by Dr Liza Lovdahl Gormsen, Senior Research Fellow at the British Institute of International and Comparative Law (BIICL) and Director of the Competition Law Forum. It is being controlled by the law firm Quinn Emanuel Urquhart & Sullivan and funded by Innsworth Litigation Funding.
The case argued that Facebook “abused its market dominance” by forcing UK users to accept aggressive data collection practices if they wanted to sign up for the social network.
The team working on the matter says on your website: “Our case would argue that Facebook has set an “unfair price” for its UK users. The “price” set for gaining access to the social network is to allow UK users to access the network highly valuable personal data It was to surrender on the basis of take or leave.
In return, users only received “free” access to Facebook’s social network, and received zero monetary reimbursement, while Facebook generated billions in revenue from its users’ data. This unfair deal only led to Facebook’s market dominance. It was possible
The “first of its kind” case is being purchased on behalf of 44 million UK users of Facebook and covers the period from October 2015 to December 2019. It is being bought under the Competition Act.
Dr. Lovdahl Gormsen said: “In a free and fair market, competition should lead to lower prices and increased quality. But the bigger a company is in the market, the less choice we have, regardless of what else they are doing.” be.
“Facebook has exploited its dominance at the expense of its users.”
Quinn Emanuel partner Kate Vernon, looking into the matter, said: “Facebook made billions of pounds from UK consumers by only allowing access to its network in exchange for control of its users’ extensive personal data.
The price extracted is unfairly high given the commercial value of the collected user data, but is presented by Facebook on a ‘take it or leave it’ basis with zero monetary compensation for users. This is a clear abuse of its dominant position in the social network market and UK consumers should be compensated for this serious behaviour.
Meta has been contacted for comment.
Dr. Lovdahl Gormsena co-author of the 2019 paper On “Facebook’s Anticompetitive Lean in Strategies” which “identifies Facebook’s unrestricted and excessive data collection as a unifying theme that requires immediate antitrust action.”
“Once a privacy-oriented social network, Facebook soon turned into a surveillance machine designed to hide people’s personal data,” the paper’s blurb states.