Facebook’s Parent Is Opening a Real-Life Meta Store to Highlight the Metaverse

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The Meta Store will be the company’s first physical retail outlet.

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Courtesy Meta

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Eager to show off the future of the metaverse, Meta Platforms has decided to open a 1,550 square-foot retail store in … the regular-verse.

Meta (ticker: META) , Facebook‘s
parent, said Monday that it will open the first Meta Store on May 9 on the company’s Reality Labs campus in Burlingame, Calif., a little south of San Francisco. The store will offer demos of Oculus Quest 2 headsets, Portal videocalling hardwareand smart glasses co-branded with Ray Ban.

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“Ultimately, our goal with the Meta Store is to show people what’s possible with our products today, while giving a glimpse into the future as the metaverse comes to life — and hopefully demystifying that concept a bit in the process,” the company said in announcing the store.

Meta also added an online store to its website to sell the same wares.

Meta gave no indication of any plans to expand the Meta Store concept to any additional locations.

Technology companies have had mixed results dabbling in physical retail stores. Apple (AAPL) retail stores have been wildly successful, and play an important part in the company’s distribution strategy, with more than 500 locations around the world.

Microsoft (MSFT), by contrast, shut down its 83 retail stores in 2020. In March, Amazon.com announced a decision to close 68 of its retail stores, including all of its Amazon bookstores. Sony shut down a small group of US retail stores in 2014. Samsung has a small group of US retail stores, including one in Palo Alto, a short drive south of the new Meta Store.

Write to Eric J. Savitz at [email protected]

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Credit: www.marketwatch.com /

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