‘Fake it until you make it’: 5G marketing outpaces service reality

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WASHINGTON, Oct 14 (Businesshala) – Mobile phone companies advertise high-speed 5G service with US maps printed in pink or blue to suggest broader coverage, but the latest generation of wireless technology is actually only about a third Available in less time. Serviced state, new data shows.

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5G technology was designed to be faster than 4G wireless, with such low latency to help make things like driverless cars possible. 5G operating on the low-band spectrum is the slowest, but has the advantage of great range while the mid-band cannot travel as far, but is faster. High band spectrum, which has little available, can travel only a mile but is by far the fastest.

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One Analysis by OpenSignal The release Thursday found that their testers were connected to T-Mobile 5G just 34.7% of the time, AT&T 16.4% of the time and Verizon just 9.7%. And it’s generally not the fastest 5G that many expect.

For graphic, click Here

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That number is in stark contrast to what carriers have promised about 5G in their ads, indicating how much they’re banking on 5G as a selling point in the hot-competitive market for cellular service.

T-Mobile advertises that it has “America’s largest, fastest, and most reliable 5G network,” with a map covered almost entirely in pink, suggesting widespread coverage. The map doesn’t reveal what type of 5G the customer will get, but the fine print suggests a mix of the lower-performing versions. Top-performing “ultra-capacity” 5G coverage, meanwhile, is only available in “hundreds of cities and (for millions of people)” rather than most parts of the country.

AT&T says it is the “most reliable 5G network” for AT&T, citing a test conducted by Global Wireless Solutions that evaluates mobile networks. However, the company notes that its high-speed 5G+ is “available in select high-speed zones and locations in more than 20 states across the US”.

When asked about what appears to be a disparity between advertising and coverage, T-Mobile’s vice president of network engineering, T-Mobile’s Grant Castle, said he thought the company was doing well.

“Is our network as big and wide as I want it to be? No, we’re still working on it,” Castle said.

Andre Feutsch, chief technical officer of network services at AT&T, said in an emailed statement that 5G is “still early in its lifecycle and is being developed and scaled up through ongoing investment and innovation.”

The National Advertising Division of the Better Business Bureau has criticized claims about 5G by all three companies, including one in August, prompting Verizon to change its claim to be “the most reliable”. , to point out that it doesn’t specifically mention 5G service. .

“5G is just (in)fake right now,” said Harold Feld of Public Knowledge, an advocacy group promoting affordable communications, until you put it on stage.

Low-income neighborhoods, and to a lesser extent rural areas, are generally the last to receive the new technology, said Christopher Mitchell of the advocacy group Institute for Local Self-Reliance.

Mitchell said what’s called 5G in rural areas is often “incrementally faster 4G.”

“We’re not expecting to see super fast 5G in many rural areas. T-Mobile has been better about it,” he said. “I think there’s a lot of dishonesty in advertising.”

Internationally, the story is similar. According to a report by OpenSignal in early September, South Korea topped the list of best 5G availability at 28.1% of the time, with Saudi Arabia, Kuwait and Hong Kong above 25%.

Reporting by Diane Bartz; Editing by Chris Sanders and Edward Tobin


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