Fashion platform Lyst promotes McFerran to CEO

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Founder Morton will move to executive chairman role and focus on strategy

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lobal fashion shopping app Lyst has reshuffled its senior management team with founder and boss Chris Morton moving to an executive chairman role to be replaced as CEO by Emma McFerran the company’s chief operating officer.

She will take up her new post in September and will be joined on the board of the business by former Hotels.com chief financial officer Liz Kistruck as the company’s new finance head.

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Morton said: “The market is accelerating and changing fast in the current environment – both of these offer tremendous tailwinds for our business. I want to focus 100% on supporting our company strategically at this key moment for us.”

McFerrin said: “Our time is now. It’s thrilling to take on this position, leading an exceptional team as we shift gears and prepare for the next and most exciting phase of the Lyst journey.

“Over many years Chris and I have built a powerful partnership, sharing a vision and a deep commitment to making Lyst the winning model for our customers and partners. This new team structure allows us to better realize our company’s immense potential, and take Lyst to the next level.”

According to the company, Lyst has more than 200 million annual users and has a range of products from 17,000 brands and stores including Burberry and Valentino.

In May last year, the business raised $85 million (£60 million) to invest in growing the business ahead of a potential IPO. The investment round included funds managed by Fidelity International, Novator Capital, Giano Capital and C4 Ventures.

Lyst already had existing backers including Draper Espirit and luxury goods giant LVMH.

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Credit: www.standard.co.uk /

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