Fitness app Strava reaches 100 million users

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1 in 6 adults in the UK now registered on the app

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itness app Strava has surpassed 100 million registered users worldwide as the pandemic increased personal fitness tracking.

Athletes on the platform have now shared more than 7 billion activities, of which 2.5 billion were posted in the past 18 months.

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The UK has become the app’s largest market outside the US, with 1 in 6 adults now registered.

Strava CEO Michael Horvath told the Standard: “People in the UK are active in many ways.”

“That’s how sport is organized here – it’s something you talk about. It’s pervasive in the culture.”

The app is most popular with runners and cyclists, but since the reopening of gyms, users have tracked a variety of fitness activities, from yoga to fencing.

Since 2020, the tech firm has doubled its workforce to more than 375 worldwide, and introduced story and video posting functionality into the app to create a bespoke social media platform for athletes.

The announcement comes despite dwindling fortunes for the tech sector as the rapid growth of tech businesses begins to slow down during the pandemic. In April, Netflix reported a 200,000 drop in subscribers, the first drop in a decade, while cycling tech business Peloton reported a 24% drop in sales in the first quarter of 2022. The NASDAQ-100 Technology Sector Index is down 31%. Beginning of 2022.

However, Horvath said he would not rule out an IPO for the business in the future.

“It is a means to an end and it is something we will consider at the right time,” he said.

“We’ve been building a business for a very long time.”

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