US carmaker Ford Motor Co. is the latest car brand to enter the world of non-fungible tokens (NFTs) and the metaverse – filing 19 trademark applications across its major car brands.

- Advertisement -

United States Patent and Trade Office (USPTO) licensed trademark attorney Mike Kondodis revealed in a Wednesday tweet that the company has filed a total of 19 trademark applications covering its car brands, including the Mustang, Bronco, Lincoln, Explorer and F-150 Lightning. were filed. ,

- Advertisement -

Trademark applications cover virtual cars, trucks, vans, SUVs and clothing of their own brands and also cover a proposed online marketplace for NFTs.

According to USPTO documents filed By Ford On September 2, the carmaker plans to create downloadable artwork, text, audio and video featuring its cars, SUVs, trucks and vans, which will be certified by the NFT.

- Advertisement -

The company also revealed plans for “downloadable virtual goods,” meaning “computer programs,” including vehicle parts and accessories and clothing, for use in “online virtual worlds,” including in virtual reality and augmented reality. Held online trade shows.

It is also intended to create a marketplace to promote “others’ digital artwork” via a website, as well as “online retail store services consisting of non-fungible tokens (NFTs) and digital collectibles.”

Lamborghini-backed GT Racing team to certify car parts using NFTs

Ford’s decision to enter the Web3 space comes less than a month after Ford Executive Chairman Bill Ford and CEO Jim Farley announced massive staff cuts from their global workforce to reduce the company’s spending. .

Ford isn’t the first car company to foray into the metaverse space.

Automobile companies such as Nissan, Toyota and Hyundai have announced plans to expand into the fast-growing metaverse space, while luxury carmakers such as Bentley and Lamborghini have already rolled out the NFT collection.