Ford unveils 2023 Escape to sell alongside Bronco Sport in highly competitive compact SUV segment

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  • Ford Motor is updating its popular Escape as part of a two-way sales strategy alongside the newer and more durable Bronco Sport.
  • The starting price for the 2023 Escape ranges from about $29,000 for an entry-level model to $40,000 for a plug-in hybrid electric vehicle.
  • The goal is to differentiate the regular Escape from the more rugged Bronco Sport, allowing each car to carve its own niche in the compact car segment.

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DETROIT – Ford Motor updates its popular Escape as part of a two-way sales strategy alongside the newer and more rugged Bronco Sport in the highly competitive compact SUV segment.

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Ford expects the 2023 Escape’s new design, combined with additional convenience and safety technologies, to help maintain, if not boost, sales of the vehicle.

“The Escape is already our fourth best-selling vehicle in our portfolio and we think we have room to grow further,” said Craig Patterson, Ford SUV marketing manager, during a media briefing.

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With the update, Ford is also adding a new ST sport package, which is expected to account for about half of the car’s sales going forward. It will be available in three models starting at $995. It features darker styling, larger wheels and other features.

The starting price for the 2023 Escape ranges from about $29,000 for an entry-level model to $40,000 for a plug-in hybrid electric vehicle. This compares to the current lineup, which costs between $27,000 and $41,000.

The 2023 Escape is expected to hit dealer showrooms early next year. The automaker began taking orders for the car on Tuesday.

According to Adrianna Zasky, Escape’s brand manager, the goal is to differentiate the mainstream Escape from the more rugged Bronco Sport, allowing each car to carve its own niche in the compact car segment.

“This segment is big. It may seem commercialized. We think that with the improvements we have, we can break out of the sea of ​​monotony,” she said.

US sales of the Escape surpassed those of the Bronco Sport by about 30,000 units in the third quarter of this year. The Bronco Sport began arriving at Ford dealerships in the middle of last year.

Both cars share the same platform or base but are built in different factories. The Bronco Sport is built at the plant in Mexico, while the Escape is built at Ford’s Louisville assembly plant in Kentucky.

The Escape 2023 features headlights similar to the electric Mustang Mach-E and is also available with a full LED strip on the front of the vehicle. Other updates include an updated interior including larger screens; wireless Apple CarPlay and Android Auto; and additional security features.

The Escape retains its powertrain options, including a traditional hybrid and a plug-in hybrid electric vehicle. Every model in the new lineup is rated for at least 400 miles per tank, according to EPA estimates, according to Ford. The front-wheel drive hybrid is rated for a range of more than 550 miles.

Ford said the plug-in hybrid-electric model accounts for only 7% to 8% of current sales. Depending on the cost of parts and raw materials, the automaker could increase sales of these vehicles, Zasky said. Sales of the traditional hybrid are limited due to supply chain issues and account for 15% to 20% of sales, Patterson said.

Credit: www.cnbc.com /

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