Former Meta and Pinterest Executive Joins Sequoia-Backed Decentralized Social as COO

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Press release. Los Angeles, United States, November 8, 2022 – sEase of Technology Execution brings deep expertise in business development, partner ecosystem and go-to-market for DeSo, a leader in blockchain technology for creator content.

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key takeaways

  • Salil ShahiFormer Meta and Pinterest Executives Have Joined SoA new blockchain platform that has raised $200 million from Sequoia, Andreessen Horowitz, CAA and Coinbase.
  • The announcement comes in the wake of over 120% monthly growth for the platform in two consecutive months.
  • Shah’s motivation to get involved stems from his belief that DSOs have the potential to transform the producer economy.
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After spending years developing the category-defining technology powering its infrastructure, Sequoia-backed So is hiring Salil ShahiA seasoned executive with experience in Meta and Pinterest to grow the business.

As the only Layer-1 blockchain capable of powering content-rich social applications, and with over $200 million in funding from Sequoia, Andreessen Horowitz, Coinbase, CAA, and others, So was already well positioned for success.

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Now, with a seasoned senior executive like Shah, DSO can accelerate its mission to re-imagine the maker economy and expand the scope of Web3 from just financial applications to creator-focused social applications and much more.

“Empowering and supporting creators is a mission that I am very passionate about,” says Shah. Shah mentioned that DSO has built the first blockchain platform to store social content directly on-chain. This gives creators greater ownership, the ability to connect with fans across platforms, and the opportunity to build direct financial relationships with fans.

“I am excited to join this incredible team and partner with Nader to build the business as the industry moves to the next phase of the web-powered creator internet.3,” she continues.

Shah joins DSO founder Nader al-Nazi, and will complement Nader’s deep technical expertise with his extensive business experience as a senior executive and business leader.

Leading an Emerging Category

Shah joins an emerging category of “decentralized socials” that are starting to show signs of early growth, with the DSO recently reporting month-on-month growth (after a 160% increase last month). has killed.

“This development is being driven by DeSo’s ecosystem Hundreds of Third-Party Apps, who are now starting to find retention,” says al-Nazi. For example, Diamond And Desophy New monetization primitives like Social Tipping, Social NFTs and Social Tokens have earned creators over $20 million in their early days.

Meanwhile, tools like openprosper, a social block explorer, provides unique insights into the ecosystem. and other novel apps like Pearla web3 instagram, nftza decentralized NFT marketplace, and daodaoA social Kickstarter-like fundraising tool, is launching and maturing.

“We are seeing a flywheel being built,” says al-Nazi. “Now that we have a seed of users and content, developers are building apps like never before, which drive even more usage and content in a good cycle.”

DeSo was recently listed on Coinbase, and along with Twitter founder Jack Dorsey, its mission to redefine the maker economy has never been more relevant. recently announced that Twitter should be “an open-source protocol”, and recently buy twitter by Elon Musk.

DeSo. about

DeSo is a new layer-1 blockchain built from the ground up to bring decentralized and storage-heavy applications of social media to billions of users. DeSo mission is to decentralize social media in the same way that Bitcoin and Ethereum decentralized finance.

You can learn more about DeSo and claim your username at


Arash Ghaemi

DSO Foundation

[email protected]

This is a press release. Readers should do their due diligence before taking any action regarding the Promoted Company or any of its affiliates or services. is not responsible, directly or indirectly, for any damage or loss that is alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned in the press release.

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