Netflix Collaboration to Bring GM Electric Vehicles to Show
Will Ferrell finally returned from Norway.
Comic actor returns to lead role in General Motors Super Bowl commercial after appearing in a 2021 video in which he brought an electric Cadillac Lyriq to the Scandinavian country to “crush those lugers” who buy more electric vehicles per capita than anyone else.
This time around, he’ll be driving various GM electric models through settings from Netflix shows and movies to promote the automaker’s collaboration with the streaming service, which will feature its cars in several original productions.
By the end of 2023, GM will sell nine all-electric models from its brands in the US.
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“Entertainment has a huge impact on culture. We want to make electric vehicles known through streaming, on small and large screens, to create an electric vehicle culture through storytelling that includes the experience of driving and owning an electric vehicle,” said Deborah Wahl, Chief Marketing Officer at GM Global.
A 60-second commercial was released before the game, and begins with Ferrell driving a GMC Sierra EV through the zombie-filled Las Vegas from Army of the Dead, where he is bitten through a window despite using a pickup truck. A 360-degree camera system to monitor its surroundings.
From there, he heads to The Fog in a Chevrolet Blazer EV before visiting Bridgerton. with Cadillac Lyriqbut says he does not expect to see him in a show set in the 19th century.
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According to Priya Ferguson, who plays Erica Sinclair, his trip to Stranger Things upside-down in a Silverado EV Trail Boss car dressed as the character Dustin “ruins the show,” but he helps the bride-to-be from “Love is Blind” drive away quickly. on a Hummer electric car.
Things quickly go awry again as he breaks the rules in The Squid Game, and then we find out how things turned out for him in Las Vegas.
“GM is a cultural leader in the automotive industry and we are proud to partner with them in their efforts to increase the presence of electric vehicles in our shows and movies,” said Netflix Chief Marketing Officer Marian Lee.
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GM is one of the few auto brands to shell out roughly $7 million for a 30-second Super Bowl ad this year. Ad age reportsand Kia, Ram, and Jeep are the only ones who have confirmed their participation.
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