- Google CEO Sundar Pichai told investors on Thursday that it plans to roll out its LaMDA language model with search components “very soon,” suggesting pressure from Microsoft-backed ChatGPT.
- The company also said it is reorganizing its artificial intelligence subsidiary DeepMind into Google, spinning it out of other bets.
- AI’s talk came as the company reported its fourth consecutive quarter in which earnings and revenue fell short of analysts’ estimates.
Alphabet and Google CEO Sundar Pichai said on Thursday that the company will soon add advanced AI features to its search engine.
On Tuesday, CNBC reported that Google is testing some of these features with employees as part of a “Code Red” plan to respond to ChatGPT, which is powered by the popular chatbot. Microsoft, These include a chatbot called “Apprentice Bard” as well as new search desktop designs that can be used in a question-and-answer format.
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“Very soon, people will be able to interact directly in experimental and innovative ways with our latest, most powerful language model as a companion to search,” he said, referring to Google’s conversational technology LaMDA, or Language Models for Conversational Applications. Will be able.”
Pichai said it would release larger language models “in the coming weeks and months” so the company could get more feedback.
Executives returned to the topic of artificial intelligence repeatedly on the company’s fourth-quarter earnings call. “AI is the most profound technology we’re working on today,” Pichai said in his opening remarks.
The effort to focus on AI comes as the company faces pressure on its core advertising business and a competitive threat from one of its historical archenemies.
Thursday’s earnings report marked the fourth consecutive quarter in which the company missed Wall Street’s expectations for both earnings and revenue, according to expectation estimates provided by Refinitiv. Weakness in the advertising business was manifested in the form of an 8% decline in YouTube’s advertising revenue and a 2% decline in Google’s search and other revenue.
Google is also facing pressure from ChatGPT, which was launched late last year by Microsoft-backed OpenAI. Google’s core business is web search, and the company has long positioned itself as a leader in AI. But generative AI products like ChatGPT could pose a threat to the entire model of internet search, as they can provide creative answers to more complex questions.
is microsoft Allegedly ChatGPT is considering adding functionality to its own search engine, Bing. The threat of falling behind in AI reportedly motivated even Google’s co-founders Larry Page and Sergey Brin To take a direct interest in the efforts of the latter years after stepping down from day-to-day work at the company in 2019.
In addition to touting upcoming search improvements, the company also said that starting in the first quarter, it will change the financial reporting structure for its DeepMind artificial intelligence segment so that it reports to Google rather than to other Bates segments, including Long payback involved. Projects like self-driving cars and venture capital investments.
Google acquired the London-based company in 2014 for more than $500 million and then placed it under the other Bates umbrella when it reorganized the company as Alphabet in 2015. DeepMind posts profit for the first time in 2021.
“This reporting change reflects the strategic focus at DeepMind to support each of our segments,” Ruth Porat, Alphabet’s finance chief, said on Thursday’s earnings call.
“To be very clear, we consolidate other bets in Google only when that bet supports Google or products and services within Alphabet,” Porat said, pointing to cybersecurity company Chronicle. effective.”
Pichai also said that the company will also provide new tools and APIs to developers, creators and partners to “empower them to discover new possibilities with AI”.
But Pichai also cautioned that it would need to be scaled up gradually, saying he sees the language’s use at a large scale in the “early days”.
CNBC previously reported that employees asked ChatGPT about the threat in an internal meeting, and that Google’s Jeff Dean told employees that Google had a high “reputational risk” in providing false information, and that Type was “proceeding more conventionally than a small startup.”
Credit: www.cnbc.com /