Google Cloud unveils carbon footprint tracker, satellite imagery suite

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October 12 (Businesshala) – Alphabet Inc (GOOGL.O) Google will tell its cloud customers about the carbon emissions of their cloud use and open satellite imagery for environmental analysis to them, for the first time, to help companies track As a push and cut in the carbon budget.

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Google Cloud on Tuesday made new announcements to kick off its annual customer conference, which is being held virtually this year because of the pandemic.

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Major Western cloud vendors Google, Microsoft Corp (MSFT.O) and Amazon.com Inc (AMZN.O) have been competing over sustainability offerings for years. They are intended to serve companies that are under pressure from stakeholders to rethink operations in light of climate change.

Google’s new carbon footprint reporting tool, as Microsoft already provides, shows the emissions associated with electricity that were used to store and process customer data. In addition, Google will now warn customers about wasting energy on inactive cloud services.

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The new mapping offering, the Google Earth Engine, was used by thousands of researchers, governments and advocacy groups since 2009. But Google is now offering the service to businesses, including many huge geospatial datasets like Landsat and essential software. to analyze them. Amazon has a similar initiative.

“It’s something that we now realize applies to many of these commercial opportunities,” said Jane Bennett, a technical director at Google Cloud.

According to Google, Earth Engine can help ensure that the supply chain is sustainable and can anticipate operational challenges from extreme weather. Unilever plc (ULVR.L), which has been testing the technology over the past 12 months, conducted an investigation into its palm oil sources in Indonesia, although it could not be ascertained whether this led to a change in practices.

Reporting by Paresh Dave; Editing by Stephen Coates

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