The European Union’s competition commissioner scored a victory against Google on Wednesday after a court dismissed the tech giant’s appeal against a $2.8 billion antitrust decision. The decision comes amid pressure to crack down on the power of big tech.
In 2017, Competition Commissioner Margrethe Vestager opened a case against Google, arguing that the company used its price comparison shopping service to gain an unfair advantage over its smaller rivals.
Reuters reported that Google could soon lose two of its other antitrust appeals as a result of this precedent.
one of those concerns is around company policy This required smartphone makers to take a bundle of the company’s apps, even if they only wanted a select few, and prevented them from selling devices with altered versions of Google’s Android operating system. NS other matter It alleged that Google established restrictive clauses in contracts with companies using its advertising service AdSense, which the EU said were designed to keep rivals out of the market.
The EU made the following statement after the victory and indicated its intention to focus on upcoming appeals.
“The Commission will continue to use all tools at its disposal to address the role of large digital platforms on which businesses and users depend, respectively, access to end users and access to digital services,” the commission said in a statement.
Beyond Google’s upcoming cases, Reuters reported that the decision could impact antitrust cases brought against other US technology titans. Vestager continues to work on the investigation of Amazon, Apple and Facebook.
Vestager launched an investigation against Amazon over possible preferential treatment of its own products over sellers who sell their offerings on its site. Reuters reported that the company is “engaging in preliminary discussions” with the commissioner and has offered concessions.
In Apple’s case, Vestager wants to find out whether the company’s rules for app developers on the distribution of its apps in Apple’s App Store violate EU competition rules. Similarly, along with Facebook, Vestager is looking into whether the company used data collected from advertisers to promote its marketplace in a way that gave it an unfair advantage over competitors.
“With power, with strength comes responsibility and part of that, for example, is that you don’t promote yourself during your services. [are] in competition with other services,” Vestager said in an appearance on CNBC. “The role of fines is only to punish past illegal behavior, the second part is of course [they] stop what [they’re] Doing it because it’s illegal.”