Google’s goes green: New sustainability features from portfolio scores to flights

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Google and parent company Alphabet CEO Sundar Pichai said every move is part of the tech giant’s goal to “help one billion people make more sustainable choices by 2022”.

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oogle today revealed new sustainability features aimed at helping consumers be more green, including plans to launch a “portfolio score” on Google Finance, so retail investors can calculate whether their investments are really worth it. How eco-friendly are in

Google and parent company Alphabet CEO Sundar Pichai announced that starting today the tech giant will offer “green badges” for low-emission options on its Google flights, information on hotels’ eco-friendly efforts in the “About” tab, and the world Data on where to find the nearest bike or e-scooter in over 300 cities across India.

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The “portfolio score” will allow the search engine to aggregate its sustainability scores – derived from the international nonprofit Climate Disclosure Project – on more than 10,000 firms for all companies in an investor’s portfolio, and provide an overall portfolio eco-rating.

Hotel or flight emissions estimates will be calculated based on data provided by third parties such as airlines – and through Prince Harry’s Travelist Coalition, of which Google is a member. Travalyst aims to create an open model for computing the carbon impact of air travel and a similar model for hotels.

Hotel groups including Hilton and Accor have already started adding information to their sustainable practices, and Google expects more companies to follow “in the coming months.”

To combat misinformation, when users now visit Google Search with questions about climate change, it will show credible news sources as well as data from sources such as the United Nations.

Other features, including options to take the green route on Google Maps, will launch in the US today and come to Europe sometime next year.

The map will provide the most fuel-efficient route as well as the fastest. Features coming for Britons include Google’s Nest Home energy-management and online shopping tools.

Pinchai said every step is part of the tech giant’s goal to “help one billion people make more sustainable choices by 2022”. The announcement comes weeks ahead of the COP26 climate summit of world leaders in Glasgow.

Google’s chief sustainability officer, Kate Brandt, told reporters that the tech giant wants to make the choice to live “as sustainable as possible”.

How will this work?


People will be able to see the associated CO2 emissions directly in search results for each flight they find on Google Flights.

Emissions for business or first class seats will increase because they take up more space and therefore make up a larger proportion of total emissions.


For hotels, the “About” tab will show a full list of their sustainable practices — including things like waste reduction, energy efficiency and water conservation measures.

Electric car sales boost

In the US, starting today when people search for car models and manufacturers, Google will tag hybrid and electric options to make them easier to find. It will also show compatible charging stations nearby and the specific charging time.

eco friendly routing

Co-Friendly Routing, launching in North America today, is powered by AI and insights from the US Department of Energy’s National Renewable Energy Laboratory (NREL).

Light navigation for bikes – and even studies on how to make traffic lights more efficient

It also revealed plans to launch “light” navigation for bikes in the coming months, to make it easier for cyclists to get around – and a long-term “traffic light efficiency” product that will use AI to track the efficiency of traffic lights. to optimize. a whole city.

Google said: “Instead of manually measuring and calculating time, one of our AI research groups has found a way to accurately calculate traffic conditions and times at most intersections in cities around the world, and then Have trained a model on that data to optimize those data. Inefficient intersection.

“To date, the team has conducted pilots at four locations in Israel in partnership with the municipalities of Haifa, Beer-Sheva and Israel National Roads Company. So far, we have achieved a 10-20% reduction in fuel and intersection delays Have seen the time.

“We are starting new pilots in Rio de Janeiro and in talks with other major cities around the world.”


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