Jaime Llinares Taboada. By
UK competition watchdog said on Friday it has received a better commitment from Alphabet Inc.’s Google on proposals to remove third-party cookies and other functions from its Chrome browser.
The Competition and Markets Authority said Google’s revised privacy proposals address its competition concerns, and the regulator is now consulting on these amendments.
The CMA has been investigating Google’s privacy sandbox proposals since the beginning of the year, due to concerns that they could disrupt competition in the digital advertising markets, making ad spend even more focused on Google.
Andrea Coselli, chief executive of CMA, said, “If accepted, the commitments we have received from Google become legally binding, promoting competition in digital markets, online publishers through advertising, etc. ability to protect and protect users’ privacy.”
Write to Jaime Llinares Taboada at [email protected]; @JaimeLlinaresT