- Supply chain shocks are slowing deliveries of many popular gift items and making it harder for retailers to manage inventory during the busy shopping season.
- Some stores can get more holiday merchandise than they need, and that can mean even better discounts.
By almost all accounts, this Black Friday could be bigger than ever.
According to the National Retail Federation, about 2 million more people are expected to shop on Thanksgiving Day this year through Cyber Monday (Nov. 29) than last year.
“We are looking forward to another record-breaking holiday season, and the Thanksgiving weekend will play a major role,” NRF President and CEO Matthew Shay said in a statement.
But just because it could be a record-breaking Black Friday, doesn’t mean the deals will be big.
In fact, some items may not sell as well as they have been in previous years.
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For example, video game consoles are in high demand and short supply, meaning the markdown will be even lower if you can afford one, according to Julie Ramhold, a consumer analyst at DealNews.com.
“You’ll want to buy that PlayStation 5 or Xbox Series X or S as soon as you can get your hands on one,” she said. “It has been difficult to keep them in stock for the past year, so they are selling out in the blink of an eye.
“If you risk waiting until Black Friday, you could be missing out entirely,” Ramhold said.
Supply chain shocks are slowing deliveries of many popular gift items and making it harder for retailers to manage inventory during the busy shopping season.
According to Casey Runyon, managing editor of Brad’s Deals, an online discount marketplace, it may result in some items arriving in stores only after the holiday buzz is over, meaning even better after Black Friday comes and goes. There may be a discount.
“At some point, their delayed orders will come in and they will have far more than they need,” Runyon said. “This is where we can see great late deals on Marquis items like TVs, brand-name kitchen electronics and toys.”
Runyan recommends buying the gifts you need now, but holding onto the receipts so you can get an adjustment when the price drops in December.
This year, several retailers are offering some additional insurance for early buyers (though exclusions apply).
On Target, for example, if the price moves lower on or before December 24, you can request a price match; However, the offer only applies to select competitors and the item must still be in stock.
Walmart and Best Buy have similar policies, but Best Buy specifically excludes competitors’ special Black Friday pricing until the Monday after Thanksgiving starting on the Friday before Thanksgiving Day.
“If you want to make sure you don’t have to look for a last-minute gift, shop early and go ahead and put it away, but know the return policy if you find it later at a lower price,” Runyon said. gave advice.
And, as always, there are some categories that are never worth buying in November, regardless of supply.
The best deals right now will be on toys and electronics, especially TVs, tablets, phones and phone accessories, as well as beauty and fall apparel.
But with other items it pays to wait, Ramhold said. Outdoor gear, winter clothing and coats, holiday decorations and gym equipment will all get cheaper in January. Interested in Peloton Bikes? Whose prices are also being drastically cut.